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One-for-One Evolved

Continued social stress for global equality leads to widespread almsgiving

Implications - The now infamous 'one-for-one' retail style, as brought to prominence by TOMS shoes, is experiencing a surge that further embeds it as a mainstay charitable business model. Expanding into all areas of the market, the concept of charitable exchange commerce has garnered the attention of consumers for being an effectively convenient form of philanthropy; instead of making consorted efforts to give back, consumers would prefer to have the legwork done for them. As the guilt associated with traditional product consumption increases from their peers, consumers scramble to meet stringent preferences for a philanthropic lifestyle, aligning themselves with brands affiliated with social and environmental good.
Trend Themes
1. Continued One-for-one Model - The one-for-one business model continues to influence charitable exchange commerce by allowing consumers to make consorted charitable efforts that effectively give back to those in need.
2. Sustainability and Social Good - There is an increasing demand from consumers for sustainable and socially responsible products that minimise environmental impact, and support social and environmental good in their manufacture, distribution, and sale.
3. DIY Social Enterprises - Social enterprises are empowering impoverished communities by providing them with the resources and skills to produce their own sustainable products to aid their livelihood, in place of relying on foreign aid.
Industry Implications
1. Fashion - Fashion retailers are increasingly integrating social and environmental responsibility into their operations and sales practices in response to growing demand from conscious consumers.
2. Food and Agriculture - There is an increasing trend among companies to minimise food waste, and to aid the food security of impoverished communities through sustainable and ethical agriculture, and provide access to nutritious food.
3. Retail - Retailers are embracing corporate social responsibility, and partnering with social enterprises and NGOs to support charitable causes and support impoverished communities.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
375,349 Total Clicks
Date Range:
May 13 — Jul 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Conscientious Coffee Beans
Conscientious Coffee Beans
TOMS Coffee and Cafes Provide Weekly Water Supplies to Remote Areas
First shoes, then sunglasses and now, TOMS is expanding into new territory with TOMS Coffee. Just like its previous products, The Toms Roasting Co. follows its one for one mission, providing one... MORE
One-for-One Toothbrush Brands
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
It’s something that’s easily taken for granted, but toothbrushes are a modern advancement that have significantly increased the quality of health for the human species, which is... MORE
Charitable Commuter Satchels
Charitable Commuter Satchels
Oak Lifestyle Messenger Bags Provide to Those in Need
In a market that’s saturated with products that do little for the social good, Oak Lifestyle Messenger Bags offer an easy way to give back in fashionable style. A fully functioning satchel that&... MORE
play_circle_filledEmpowering Sustainable Shoe Kits
Empowering Sustainable Shoe Kits
The KLEM Project Aims to Provide Every Malawian With Footwear
While TOMS shoes might be working on a one-for-one model when it comes to socially conscious footwear, the KLEM Project is empowering people in impoverished communities by helping them making their... MORE
Fresh Produce Papers
Fresh Produce Papers
Fenugreen Keeps Fruits and Vegetables from Spoiling
Based in Harvard Square, Massachusetts, Fenugreen is a social enterprise that has created an innovation that attempts to keep fruits and vegetables from spoiling thereby minimizing food waste.... MORE
One-for-One Hosiery Brands
One-for-One Hosiery Brands
Bombas Socks Help Give Customers and Those in Need Quality Garments
Foot health is something that isn’t talked about too much in the mainstream media, but it’s a leading problem for those here in the west as well as in developing nations and Bombas Socks... MORE
Charitable Retail Collaborations
Charitable Retail Collaborations
Target and TOMS Are Teaming Up to Give Back This Holiday Season
This year in the spirit of giving back, Target and TOMS are collaborating for the holiday season in order to spread good in the world. The initiative kicks off on November 16th and for every limited... MORE
Literary Aesthetic One-for-One Tees
Literary Aesthetic One-for-One Tees
The 'OOP x Mikey Burton: Gatsby' Collaboration Donates
It was only a matter of time, of course, that the famed one for one company, Out of Print, released the ‘OOP x Mikey Burton: Gatsby’ collaboration inspired by the book but also... MORE

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