The Marriott Bed Linen Tote Turns Old Sheets into New Totes
Michael Hines — October 21, 2013 — Eco
References: news.marriott & springwise
Those staying in British Marriott hotels can now take their sheets home with them (sort of) thanks to the Marriott Bed Linen Tote. This upcycled tote is made entirely out of bed sheets that the hotel chain decided to retire. Instead of dumping them in a landfill, the sheets are repurposed as stylish totes. Despite being made of bed sheets, the bags look like normal totes (you wouldn't know unless told).
UK Marriott partnered with designers Lily & Lionel and Earth-friendly bag company SleepingBags to create the Bed Linen Tote. The bags are currently being offered in a limited run of 1,000 and are being sold for about $32 (20 pounds). Fifty percent of the proceeds from each bag sold will be donated to the Prince's Trust, a youth charity in the United Kingdom.
UK Marriott partnered with designers Lily & Lionel and Earth-friendly bag company SleepingBags to create the Bed Linen Tote. The bags are currently being offered in a limited run of 1,000 and are being sold for about $32 (20 pounds). Fifty percent of the proceeds from each bag sold will be donated to the Prince's Trust, a youth charity in the United Kingdom.
Trend Themes
1. Upcycling - Marriott's upcycled linen bags provides an opportunity to reduce waste by transforming discarded materials into new products.
2. Sustainable Fashion - The collaboration between Marriott, Lily & Lionel and SleepingBags for the Bed Linen Tote highlights the potential for sustainable fashion by creating environmentally conscious products out of existing materials.
3. Charitable Partnerships - Marriott's partnership with the Prince's Trust for the Bed Linen Tote exemplifies the potential for meaningful collaborations in charitable giving through retail products.
Industry Implications
1. Hospitality - The Marriott Bed Linen Tote creates innovative opportunities for hotels to upcycle retired materials into new items for their guests.
2. Fashion - The bedding industry could use Marriott's example of repurposing retired materials, creating an opportunity for sustainable fashion brands and upcycling-focused companies.
3. Philanthropy - Marriott's partnership with the Prince's Trust for the Bed Linen Tote could inspire new collaborations between retail companies and charitable organizations to raise funds through innovative products.
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