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Savory Consumption

Sweet beverages become a faux pas for foodies and entertainers

Implications - Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties.
Trend Themes
1. Savory Cocktails - The revolt against sweet beverages is satisfying consumer needs and preference for drinks better for pairing with meals, creating an opportunity to experiment with savory cocktail recipes.
2. Clean Drinking Movement - There is a demand for healthier beverage options, creating an opportunity to develop drinks with fewer sugars, natural ingredients, and clean labels.
3. Edible Convenience - There is a demand for an elevated drinking experience, creating an opportunity to develop edible shot glasses for cocktails and other innovative solutions.
Industry Implications
1. Food and Beverage - Developments in savory cocktails and edible convenience suggest innovators in the food and beverage industry can explore new flavor profiles and experiences.
2. Alcohol Production - The development of clean drinking alternatives and maple bacon cocktail syrup highlights opportunities for bars and alcohol producers to develop new, unique flavors.
3. Wellness Industry - The clean drinking movement and demand for low-sugar alcoholic beverages indicate that the wellness industry can engage with consumers who value healthy choices across all aspects of their lives.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
247,118 Total Clicks
Date Range:
Mar 14 — Apr 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Edible Shot Glasses
Edible Shot Glasses
The Cucumber Gimlet Shots Offers the Ultimate Refreshing Summer Drink
The Cucumber Gimlet Shots is the perfect way to welcome the spring season. Forget about a big cheers with cold glasses of beer or chilled white wine. Instead, people will be able to properly... MORE
Crisp Clean Summery Beverages
Crisp Clean Summery Beverages
The Höpt Soda Drink Range is Delicious and a Healthy Alternative
Welcome summer this year with a sunny smile, a group of your closest friends, a patio and this delicious and refreshing soda drink. The new Höpt soda is crisp; the flavors don’t overwhelm you,... MORE
Smoky Beer Cocktails
Smoky Beer Cocktails
This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors
If you’re looking for a fun fiesta drink to celebrate the warmer weather, you should try the Sangrita beer fusion cocktail recipe featured on the Serious Seats blog. This mixed drink combines... MORE
Cilantro-Infused Vodka
Cilantro-Infused Vodka
Absolut Flavored Vodka is Introducing a New Herb Flavor to Its Collection
There’s a new staple to add to your bar collection; the Absolut flavored vodka in Cilantro is a contemporary vodka that will spice up your drinks. The flavor has aromatic hits of cilantro... MORE
Boozy Ginger Cocktails
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
If you love the sweet and bitter taste of ginger ale you should try making this homemade ginger cocktail that comes with handmade ginger beer. While this cocktail might take a little bit of prep... MORE
Maple Bacon Cocktail Syrups
Maple Bacon Cocktail Syrups
This Flavor Lets People Put a Modern Spin on Old Fashioneds
Old Fashioneds are about to get a lot more modern thanks to this maple bacon cocktail syrup. Created by bartenders at The Pinewood in Decatur, GA, it puts a fun, pop culture spin on the alcoholic... MORE

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