Sweet beverages become a faux pas for foodies and entertainers
Implications - Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties.
Trend Themes
1. Savory Cocktails - The revolt against sweet beverages is satisfying consumer needs and preference for drinks better for pairing with meals, creating an opportunity to experiment with savory cocktail recipes.
2. Clean Drinking Movement - There is a demand for healthier beverage options, creating an opportunity to develop drinks with fewer sugars, natural ingredients, and clean labels.
3. Edible Convenience - There is a demand for an elevated drinking experience, creating an opportunity to develop edible shot glasses for cocktails and other innovative solutions.
Industry Implications
1. Food and Beverage - Developments in savory cocktails and edible convenience suggest innovators in the food and beverage industry can explore new flavor profiles and experiences.
2. Alcohol Production - The development of clean drinking alternatives and maple bacon cocktail syrup highlights opportunities for bars and alcohol producers to develop new, unique flavors.
3. Wellness Industry - The clean drinking movement and demand for low-sugar alcoholic beverages indicate that the wellness industry can engage with consumers who value healthy choices across all aspects of their lives.
