Art of Craft Collaboratives With Artists in the Name of Philanthropy
Vasiliki Marapas — November 12, 2014 — Fashion
References: artofcraft & coolhunting
Founded by Sal Masekela and Derek Galin, Art of Craft is a t-shirt company that collaborates with artists to create limited-edition offerings for a good cause. The cause that each garment supports is left up to the artist.
Art of Craft works closely with the artist to create a graphic design that embodies and reflects the artist's work. The finished shirts, which are made in Los Angeles, are available for the modest price of $6, all of which is donated to the non-profit organization it's been chosen to support.
These charitable collaborations are really awesome, but they're not meant to make buyers feel bad or obligated to make a purchase. As Art of Craft co-founder Masekela puts it, "This is not meant to be a guilt-based brand — this is celebratory."
Art of Craft works closely with the artist to create a graphic design that embodies and reflects the artist's work. The finished shirts, which are made in Los Angeles, are available for the modest price of $6, all of which is donated to the non-profit organization it's been chosen to support.
These charitable collaborations are really awesome, but they're not meant to make buyers feel bad or obligated to make a purchase. As Art of Craft co-founder Masekela puts it, "This is not meant to be a guilt-based brand — this is celebratory."
Trend Themes
1. Charitable Artistic Apparel - Artistic clothing that supports charitable causes through limited edition designs.
2. Philanthropic Collaborations - Collaborations between artists and philanthropic organizations for good causes.
3. Celebratory Giving - Brands that celebrate giving and charitable work without guilt-based messaging.
Industry Implications
1. Apparel - Apparel companies looking to embrace artistic collaborations and support charitable causes.
2. Art - Artists looking for new opportunities to showcase their work while supporting social causes.
3. Non-profit - Non-profit organizations looking for innovative ways to raise funds and partner with artists and brands.
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