The Danny Brown Atrocity Exhibition Line Was Made with Brain Dead
Riley von Niessen — November 29, 2016 — Fashion
In tribute of his tour, a line of Danny Brown Atrocity Exhibition merchandise has become available to fans. With retro, hazy graphics, many of the pieces draw from punk culture for inspiration.
In order to create the Danny Brown Atrocity Exhibition merchandise, the Detroit-based rapper teamed up with Los Angeles label Brain Dead. In addition, PacSun joined in with an exclusive t-shirt -- which includes a bright red electric chair on the back and the artist's name on the front.
As HYPEBEAST reports, the majority of the rest can be picked up from Danny Brown's online store, as well as at PacSun locations starting November 31st. Prices are reasonable, with pieces ranging between $30 and $60.
In order to create the Danny Brown Atrocity Exhibition merchandise, the Detroit-based rapper teamed up with Los Angeles label Brain Dead. In addition, PacSun joined in with an exclusive t-shirt -- which includes a bright red electric chair on the back and the artist's name on the front.
As HYPEBEAST reports, the majority of the rest can be picked up from Danny Brown's online store, as well as at PacSun locations starting November 31st. Prices are reasonable, with pieces ranging between $30 and $60.
Trend Themes
1. Retro Punk Graphics - The use of retro, hazy graphics in apparel draws from punk culture for inspiration, creating an opportunity for disruptive innovation in the fashion industry.
2. Collaborative Merchandise - Collaborations between musicians and fashion labels, like the Danny Brown Atrocity Exhibition line with Brain Dead, offer a disruptive avenue for expanding brand reach and connecting with new audiences.
3. Limited Edition Merchandise - The availability of limited edition merchandise, such as the exclusive PacSun t-shirt, creates a sense of exclusivity and urgency, driving demand and presenting opportunities for disruptive marketing strategies.
Industry Implications
1. Fashion Industry - The incorporation of punk culture and retro graphics in rapper apparel presents a disruptive innovation opportunity for brands to tap into new styles and subcultures.
2. Music Industry - Collaborative merchandise ventures between musicians and fashion labels open up new revenue streams and marketing channels, providing a disruptive opportunity for further monetizing artist brands.
3. Retail Industry - The limited edition availability of merchandise at specific locations, like PacSun, creates a disruptive opportunity to drive foot traffic to physical retail stores and generate excitement among consumers.
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