The New Levi's Pride Collection Advocates for LGBTQ Communities
Katherine Pendrill — June 1, 2016 — Fashion
References: levi & levistrauss
As part of a long-standing relationship with the Harvey Milk Foundation, the new Levi's Pride collection helps to raise awareness and advocate for LGBTQ communities. The new line is the third Pride collection from Levi's, demonstrating the brand's commitment to fighting for equal rights.
The Levi's x Harvey Milk Foundation Pride 2016 Collection honors the legacy of Harvey Milk, who was one of the first openly gay elected officials in the US. The line celebrates Milk's advocacy for the LGBTQ community with items such as a T-shirt with a milk bottle graphic and a denim jacket adorned with Milk's powerful quote "Hope will never be silent." The collection also includes a number of other denim pieces decorated with LGBTQ symbols such as the rainbow flag.
Not only does the Levi's Pride collection give consumers a way to show their support for the LGBTQ community, but all of the proceeds from the line will be donated to the Harvey Milk Foundation.
The Levi's x Harvey Milk Foundation Pride 2016 Collection honors the legacy of Harvey Milk, who was one of the first openly gay elected officials in the US. The line celebrates Milk's advocacy for the LGBTQ community with items such as a T-shirt with a milk bottle graphic and a denim jacket adorned with Milk's powerful quote "Hope will never be silent." The collection also includes a number of other denim pieces decorated with LGBTQ symbols such as the rainbow flag.
Not only does the Levi's Pride collection give consumers a way to show their support for the LGBTQ community, but all of the proceeds from the line will be donated to the Harvey Milk Foundation.
Trend Themes
1. Pride Collections - The rise of Pride collections by fashion brands presents opportunities for inclusive and supportive marketing strategies.
2. Advocacy Partnerships - Partnerships between brands and advocacy organizations create opportunities for collaborative campaigns and social impact initiatives.
3. LGBTQ Visibility - Increasing visibility of LGBTQ communities through fashion collections helps promote acceptance and equality.
Industry Implications
1. Fashion - The fashion industry can leverage Pride collections to connect with socially conscious consumers and promote inclusivity.
2. Nonprofit - Nonprofit organizations focusing on LGBTQ advocacy can collaborate with fashion brands to raise awareness and support their cause.
3. Retail - Retailers can tap into the demand for Pride collections by featuring and promoting these inclusive fashion lines.
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