With Door Dash, Jack in the Box is Offering Night Meal Delivery
Laura McQuarrie — April 3, 2017 — Business
References: doordash & brandeating
'Munchie Meals' from Jack in the Box have been around for quite some time, specifically catering to those who seek late-night snack options—but now, the fast food restaurant chain is offering a late-night meal delivery service in partnership with Door Dash.
Up until about 1 AM, or 3 AM at select locations, hungry consumers across major cities in the United States will be able to get a Jack in the Box meal delivered via Door Dash.
Although late-night snacking falls outside of breakfast, lunch and dinner, it has become a recognized mealtime of its own, especially as companies are creating food and beverage products and menus that recognize that many people do tend to snack late at night whether they have been out partying or in studying.
Up until about 1 AM, or 3 AM at select locations, hungry consumers across major cities in the United States will be able to get a Jack in the Box meal delivered via Door Dash.
Although late-night snacking falls outside of breakfast, lunch and dinner, it has become a recognized mealtime of its own, especially as companies are creating food and beverage products and menus that recognize that many people do tend to snack late at night whether they have been out partying or in studying.
Trend Themes
1. Late-night Meal Delivery - There is a disruptive opportunity for food delivery companies to partner with fast food chains to offer late-night meal delivery services.
2. Late-night Snacking - The demand for late-night snack options is growing, creating opportunities for companies to develop and market snack products specifically targeted for this time of day.
3. Recognizing Late-night as Its Own Mealtime - Food and beverage companies can innovate by creating menus and products specifically designed for late-night snacking occasions, expanding the traditional three meal structure.
Industry Implications
1. Fast Food - Fast food chains can innovate by partnering with delivery companies to offer late-night meal delivery services, catering to a growing consumer demand for convenient late-night options.
2. Food Delivery - Food delivery companies can leverage the trend of late-night snacking by partnering with restaurants to expand their delivery hours and offer late-night meal options.
3. Snack Food - Snack food companies can innovate by creating new products specifically targeted for the late-night snacking market, capitalizing on the growing demand for convenient, on-the-go snack options.
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