One Trick Pony Made up Dates for Customers to Celebrate for the Year
Jamie Danielle Munro — March 28, 2014 — Marketing
References: 1trickpony & lovelypackage
One Trick Pony is a branding company that wanted to do something different for its clients. Instead of just sending out traditional gifts to thank them for their service, the company created a whole new calendar, complete with various days that called for celebration.
The design was done in a pin-up style, featuring men of the One Trick Pony office, with the women doing the styling. Certain designs require the use of glasses that see images of businessmen walking down the street, secretly carrying bottles of alcohol. The calendar is titled 'Alcoholidays,' and the gift is a great way to create a little humor with clients. One such holiday is the "Liqui-date night," which of course requires a little bit of liquor while out with a significant other.
The design was done in a pin-up style, featuring men of the One Trick Pony office, with the women doing the styling. Certain designs require the use of glasses that see images of businessmen walking down the street, secretly carrying bottles of alcohol. The calendar is titled 'Alcoholidays,' and the gift is a great way to create a little humor with clients. One such holiday is the "Liqui-date night," which of course requires a little bit of liquor while out with a significant other.
Trend Themes
1. Invented Holiday Calendars - Creating unique calendars with invented holidays can be a disruptive way to engage customers and provide a memorable gift.
2. Humor in Client Engagement - Utilizing humor, like the 'Alcoholidays' calendar, can help build strong relationships with clients by creating a lighthearted and memorable experience.
3. Personalized Branding Gifts - Designing customized branding gifts, such as the One Trick Pony calendar, showcases creativity and thoughtfulness while leaving a lasting impression.
Industry Implications
1. Marketing and Branding - The marketing and branding industry can explore the innovative concept of inventing holiday calendars as a unique way to engage clients and strengthen brand loyalty.
2. Print and Design - The print and design industry can capitalize on the trend of creating special calendar designs, like 'Alcoholidays,' that incorporate humor and personalization for a memorable customer experience.
3. Corporate Gifting - The corporate gifting industry can explore customized and inventive gifts, such as the One Trick Pony calendar, to provide clients with unique and memorable tokens of appreciation.
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