Uber Rush Will Offer Third-Party Rapid Delivery to Small Businesses
Charlotte Joyce Kidd — October 15, 2015 — Business
References: rush.uber & businessinsider
Uber Rush is a new delivery feature that will allow users of the Uber app to request a courier the same way that they would hail an Uber driver.
The app sends out the courier request to an independently contracted driver, who picks up the app user's requested item. The app user can track the progress and arrival of the Uber Rush courier. Uber Rush will be available to private users, but will be most effectively leveraged by independent businesses.
Uber Rush, unlike other app-based courier services, will not have delivery partnerships with businesses such as Chipotle or Starbucks. Instead, it will act as a third-party same-day delivery service for small, independent businesses. Local restaurants, independent grocers and boutique clothing or book stores will be able to use Uber Rush to quickly deliver items to their customers. Whether they pass these delivery costs on to their clientele or absorb the cost themselves will be up to them.
The app sends out the courier request to an independently contracted driver, who picks up the app user's requested item. The app user can track the progress and arrival of the Uber Rush courier. Uber Rush will be available to private users, but will be most effectively leveraged by independent businesses.
Uber Rush, unlike other app-based courier services, will not have delivery partnerships with businesses such as Chipotle or Starbucks. Instead, it will act as a third-party same-day delivery service for small, independent businesses. Local restaurants, independent grocers and boutique clothing or book stores will be able to use Uber Rush to quickly deliver items to their customers. Whether they pass these delivery costs on to their clientele or absorb the cost themselves will be up to them.
Trend Themes
1. App-based Courier Services - There is an opportunity for disruptive innovation in the app-based courier services industry by offering faster and more efficient delivery options.
2. Third-party Same-day Delivery - The third-party same-day delivery trend presents an opportunity for businesses to provide quicker and more convenient delivery services to their customers.
3. Independent Business Delivery Solutions - Developing independent business delivery solutions can disrupt the delivery industry by offering customized and cost-effective options for small businesses.
Industry Implications
1. Courier Services - The courier services industry can benefit from the trend of app-based delivery services by implementing new technologies and adapting to changing consumer demands.
2. Food and Retail Delivery - The food and retail delivery industry can explore the third-party same-day delivery trend to provide faster and more reliable delivery options for their customers.
3. Technology and Logistics - Developing innovative technology and logistics solutions can disrupt the delivery industry and create opportunities for increased efficiency and customer satisfaction.
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