Marie's 'Ma Formule Midi' Contains a Starter, a Main Course and Dessert
Laura McQuarrie — February 15, 2016 — Lifestyle
References: marie.fr
Ma Formule Midi (My Lunch Menu) is a new product line from Marie that appeals to women with easy-to-prepare appetizers, entrées and desserts.
These kits come in small lunch-sized boxes that begin by providing cold starters like potato salad, tabbouleh or coleslaw that do not require any heating or cooking to be enjoyed. Similarly, dessert items like caramelized soft apples and chocolate cream can also be enjoyed chilled. The only item that needs to be heated in the kits are the main courses, which includes options that provide variations on chicken and pasta combinations.
The three French dishes provide flavorful options for a complete meal that are easy to prepare either during a busy day at the office or a relaxing one at home.
These kits come in small lunch-sized boxes that begin by providing cold starters like potato salad, tabbouleh or coleslaw that do not require any heating or cooking to be enjoyed. Similarly, dessert items like caramelized soft apples and chocolate cream can also be enjoyed chilled. The only item that needs to be heated in the kits are the main courses, which includes options that provide variations on chicken and pasta combinations.
The three French dishes provide flavorful options for a complete meal that are easy to prepare either during a busy day at the office or a relaxing one at home.
Trend Themes
1. Multi-piece Meal Kits - Opportunities for brands to create convenient meal solutions with simplified preparation steps.
2. Lunch-sized Meal Kits - Opportunities to offer smaller meal portions for a quick lunch break or on-the-go.
3. Cold Starters and Desserts - Opportunities to offer more nutritious and refreshing menus with minimal heating.
Industry Implications
1. Food and Beverage - Innovations in product packaging and portion sizes for added convenience and simplicity in meal preparation.
2. Retail - Opportunities for brands to provide exclusive lunch menus to a growing number of consumers seeking fast and healthy meal options.
3. Hospitality - Opportunities for restaurants, hotels, and cafes to expand their menus and attract new customers with healthy, tasty, and convenient meal options.
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