Lily's Kitchen's 'Great British Breakfast' Adapts a Classic Meal for Dogs
Laura McQuarrie — March 20, 2017 — Lifestyle
References: lilyskitchen
The 'Great British Breakfast for Dogs' is a new pet food product from Lily's Kitchen that transforms a traditional British breakfast into a pet-friendly feast.
The all-new, protein-rich pet food recipe from the brand features venison sausage meat, ham, egg, haricot beans and breath-freshening parsley. Lily's Kitchen takes pride in only including real meat and no artificial colors, preservatives, sweeteners or flavor enhancers in its products. Instead, it favors fruits, vegetables and other foods that humans know and often enjoy themselves.
The new Great British Breakfast for Dogs in a can is currently being sold individually, as well as alongside a box Breakfast Crunch toasted chicken and turkey nuggets for pets, which resembles cereal packaging.
The all-new, protein-rich pet food recipe from the brand features venison sausage meat, ham, egg, haricot beans and breath-freshening parsley. Lily's Kitchen takes pride in only including real meat and no artificial colors, preservatives, sweeteners or flavor enhancers in its products. Instead, it favors fruits, vegetables and other foods that humans know and often enjoy themselves.
The new Great British Breakfast for Dogs in a can is currently being sold individually, as well as alongside a box Breakfast Crunch toasted chicken and turkey nuggets for pets, which resembles cereal packaging.
Trend Themes
1. British-style Pet Foods - The trend towards humanizing pet food by adapting classic human meals, such as a Great British Breakfast, for pets presents an opportunity for a disruptive innovation in the pet food industry by combining the nostalgia of human food with healthy and natural ingredients tailored for pets.
2. Protein-rich Pet Diets - The trend towards protein-rich pet diets presents an opportunity for a disruptive innovation in the pet food industry by providing more natural and sustainable protein sources, such as venison sausage meat and ham, that are not traditionally used in pet food.
3. Real Food Pet Products - The trend towards real food pet products that exclude artificial colors, preservatives, sweeteners or flavor enhancers and include fruits, vegetables and other human food presents an opportunity for a disruptive innovation by creating pet food that is sourced locally and sustainably, may reduce allergy risks, and humanizes the buying experience.
Industry Implications
1. Pet Food Industry - The transformation of classic human meals into pet-friendly meals, combined with the emphasis on natural and healthy ingredients, presents an opportunity for product innovation in the pet food industry.
2. Protein Industry - The increasing consumer demand for protein-rich pet diets that include alternative protein sources presents an opportunity for innovative product development using locally and sustainably sourced materials.
3. Agriculture Industry - The trend towards real food pet products that include fruits, vegetables and other human food ingredients may present an opportunity for a disruptive innovation in the agricultural industry by creating new, sustainable markets for produce, especially for local farmers.
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