Combining convenience and experience to satiate the modern foodie
Implications - When it comes to food, consumers are facing an interesting conundrum: what's more important, convenience or quality? Finding a way to converge both, kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience. This speaks to the idea of labor as a necessary novelty, especially within foodie culture.
Trend Themes
1. Kit Cuisine - Kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience, reflecting the idea of labor as a necessary novelty, especially within foodie culture.
2. DIY Food Kits - Consumers are opting for hands-on culinary kits that are both interactive and educational, reflecting today's evolving maker culture, which is disrupting traditional methods of food preparation.
3. At-home Fermentation and Pickling Kits - At-home fermentation and pickling kits provide a simple and convenient way for consumers to experiment with food preservation techniques and create personalized, high-quality and healthy snacks.
Industry Implications
1. Food Delivery Services - Food delivery services like HelloFresh and Purple Carrot have found a profitable niche in providing recipe kit subscriptions centered around consumers' desire for convenient and healthy meal options.
2. Food and Beverage Retail - Product lines such as the DIY Ghost Chilli Hot Sauce Kit and the Pickling Crock Set disrupt traditional food and beverage retail models, offering customers the opportunity to become part of the production process for their favorite snacks and condiments.
3. Frozen Food Industry - Products such as Bake Your Own DIY Sourdough Kits disrupt the frozen food industry by giving consumers the ability to enjoy freshly baked bread as they desire, without the need for complicated preparation or specialty ingredients.
