Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day
Cadhla Gray — October 28, 2015 — Tech
References: etsy & techcrunch
Etsy ASAP is a new service that provides a same-day delivery shopping experience to customers in collaboration with Postmates.
The difference lays in the cost -- Etsy ASAP charges a flat rate of $20, which is rather high in comparison to things like Uber RUSH or Amazon's Flex. However, as Etsy has a rather devoted following, it's likely that people -- largely young females -- will be willing to pay this price for a rush order. The items that will most likely be purchased in this fashion will be clothing for an important event that shoppers have left until the last second.
Especially with a holiday like Halloween, the pressure can be high to have an outfit that's just right or the perfect gift for Christmas. That is where Etsy ASAP will fill a void for shoppers that need a solution as soon as possible.
The difference lays in the cost -- Etsy ASAP charges a flat rate of $20, which is rather high in comparison to things like Uber RUSH or Amazon's Flex. However, as Etsy has a rather devoted following, it's likely that people -- largely young females -- will be willing to pay this price for a rush order. The items that will most likely be purchased in this fashion will be clothing for an important event that shoppers have left until the last second.
Especially with a holiday like Halloween, the pressure can be high to have an outfit that's just right or the perfect gift for Christmas. That is where Etsy ASAP will fill a void for shoppers that need a solution as soon as possible.
Trend Themes
1. Same-day Delivery - The trend of providing same-day delivery services is on the rise, creating opportunities for businesses to meet the increasing demand for quick and convenient shopping experiences.
2. Flat Rate Pricing - The use of flat rate pricing models in delivery services like Etsy ASAP presents disruptive innovation opportunities for businesses to offer affordable and transparent pricing to customers.
3. Last-minute Fashion - The trend towards last-minute fashion purchases for special events creates opportunities for businesses to cater to the needs of customers who require immediate delivery of clothing and accessories.
Industry Implications
1. E-commerce - The e-commerce industry can take advantage of the rising trend of same-day delivery services to enhance customer satisfaction and gain a competitive edge.
2. Logistics - The logistics industry can explore disruptive innovation opportunities by adopting flat rate pricing models for delivery services, improving transparency and customer convenience.
3. Fashion - The fashion industry can tap into the market demand for last-minute fashion purchases by offering fast and efficient delivery options to ensure customers receive their orders in time for important events.
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