Brands introduce products with artificial intelligence to the morning routine
Trend - Brands optimize the morning routine for individuals through tech-forward products that take advantage of artificial intelligence. These can be anything from a smart mirror to a toothbrush. Each is geared toward introducing thoroughness and efficiency to morning rituals, assuring that users start their day right.
Insight - Starting the day out productively is incredibly important for consumers as it can motivate them throughout the day. Optimizing the morning ritual can lead to that. As a result, consumers look toward tech-forward products with smart features that provide assistance in daily activities. This can especially have positive implications for consumers who are not early risers, as well as those who have a busy day of work ahead.
Insight - Starting the day out productively is incredibly important for consumers as it can motivate them throughout the day. Optimizing the morning ritual can lead to that. As a result, consumers look toward tech-forward products with smart features that provide assistance in daily activities. This can especially have positive implications for consumers who are not early risers, as well as those who have a busy day of work ahead.
Workshop Question - In what ways can AI help optimize the customer experience of your product/service?
Trend Themes
1. Tech-forward Morning Routine Products - Consumers look towards tech-forward products with smart features that provide assistance in daily morning activities, leading to a disruptive innovation opportunity for brands to optimize the morning ritual.
2. AI-enabled Kitchen Gadgets - There is a rising trend of AI-powered kitchen devices that assist in preparing meals, opening up a disruptive innovation opportunity for brands to introduce pod-based cooking systems, automated tea brewers and smart cutting boards.
3. Personalized Skincare - More skincare brands are using AI-powered technology to tailor skincare routines based on individual needs, providing a disruptive innovation opportunity for companies to develop personalized skincare apps and digital skin care systems.
Industry Implications
1. Smart Home Technology - As existing home appliances become digitized and integrated with AI, there is an opportunity for disruptive innovation in the industry of smart home technology.
2. Health and Wellness - The trend towards personalized skincare and nutrition monitoring has opened up opportunities for innovation within the health and wellness industry.
3. Consumer Electronics - The rising trend of AI-powered gadgets for daily activities has led to a disruptive innovation opportunity for companies producing consumer electronics.
