Verses is a CES 2022 Innovation from the Samsung C-Lab Outside
Laura McQuarrie — December 30, 2021 — Tech
References: claboutside & news.samsung
Verses is an interactive metaverse music app that promises to give users control over every aspect of the music they listen to. The metaverse invites users to "discover music hidden in a virtual space decorated with the artist's personality" and users are also given the chance to become artists themselves.
The dynamic interactive music metaverse app recognizes that there have been few advancements in music appreciation technologies over the last 140 years. This listener-led experience gives users the power to bring music to life in a new way just by interacting with the touchscreen on a mobile device.
Verses is a creation from one of the start-ups that's part of the Samsung C-Lab Outside, as well as a CES 2022 participant.
The dynamic interactive music metaverse app recognizes that there have been few advancements in music appreciation technologies over the last 140 years. This listener-led experience gives users the power to bring music to life in a new way just by interacting with the touchscreen on a mobile device.
Verses is a creation from one of the start-ups that's part of the Samsung C-Lab Outside, as well as a CES 2022 participant.
Trend Themes
1. Interactive Metaverse Music - The integration of metaverse and music presents opportunities for technologies enabling music discovery, immersive music experiences, and music creation.
2. Listener-led Music Appreciation Technologies - The demand for interactive music experiences and technologies that put the listener in control creates opportunities for innovations in AI, audio engineering, and music production.
3. Music as a Virtual Experience - As the metaverse grows, music will continue to be an integral part of the virtual experience, leading to opportunities for developments in 3D audio, audio-visual integration, and immersive technologies.
Industry Implications
1. Music Streaming Services - Incorporating interactive metaverse features, such as music discovery in virtual environments, can create new user engagement opportunities and differentiate services from competition.
2. Audio Production and Engineering - The integration of interactive technologies and artificial intelligence could lead to more accessible music production tools and democratize music creation, distribution, and consumption.
3. Virtual and Augmented Reality - As music becomes an integral part of the metaverse, opportunities arise for immersive experiences and interaction with music outside of traditional settings, creating new possibilities for entertainment, education, and marketing applications.
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