Starbucks Offers Free Coffee to Celebrate National Coffee Day
Grace Mahas — September 27, 2021 — Eco
References: stories.starbucks
To celebrate Starbucks' 50th anniversary and in honor of National Coffee Day on September 29th, the brand is offering fans a free cup of Pike Place® Roast brewed coffee. The signature coffee was named after the location of the original store in Seattle’s Pike Place Market that opened in 1971 and is one of the most popular brews from the coffee chain.
To get your hands on the free cup of delicious coffee, fans are invited to bring in a clean, reusable cup into participating café locations across Canada. The reusable cup initiative is part of the brand's bigger commitment to reducing the amount of single-use plastic in circulation. Starbucks became accepting personal reusable cups in Canada last month thanks to its new, contactless process.
Image Credit: Starbucks, Shutterstock
To get your hands on the free cup of delicious coffee, fans are invited to bring in a clean, reusable cup into participating café locations across Canada. The reusable cup initiative is part of the brand's bigger commitment to reducing the amount of single-use plastic in circulation. Starbucks became accepting personal reusable cups in Canada last month thanks to its new, contactless process.
Image Credit: Starbucks, Shutterstock
Trend Themes
1. Sustainable Reusable Cups - Opportunity to promote branded reusable cups as a sustainable alternative to single-use plastic and increase brand awareness.
2. Consumer Engagement Through Freebies - Opportunity to increase consumer engagement and loyalty through branded promotions and freebies, especially on special occasions like National Coffee Day.
3. Honoring History and Tradition - Opportunity to celebrate a brand's history and traditions by offering promotions and products that represent their legacy, like Starbucks' Pike Place Roast coffee.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to engage with consumers through free promotions, especially on special occasions like National Coffee Day, and to promote sustainable practices.
2. Sustainability - Opportunity for companies in the sustainability industry to partner with brands and promote sustainable practices, such as reusable cups, to reduce single-use plastic waste.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to help brands celebrate their history and create promotions that engage consumers and increase brand awareness and loyalty.
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