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Eco Education

Kids' toys evolve to offer elements of environmental awareness

Trend - As environmental awareness and sustainable lifestyles continue to be top of mind, a desire to instill similar values in kids is on the rise. As a result, the toy industry is expanding their offerings with activities and play sets that offer education on everything from food sustainability to concerns over ocean plastic.

Insight - Conscious consumers are looking beyond the mere impact and influence that they individually have on the environment, and instead they’re looking to instill those values and sentiments onto future generations. Realizing that the fight to save the planet requires much more generational engagement, a desire to impart knowledge onto children at a younger age is becoming more prominent. Thus, products and activities that offer more approachable ways to learn about the social and environmental impact of certain actions is becoming more readily available.
Workshop Question - What role are you as a company playing in terms of educating and influencing future generations on areas related to social good or the environment?
Trend Themes
1. Environmental Education for Children - As environmental awareness and sustainable lifestyles continue to become top of mind, a desire to instill similar values in kids is on the rise.
2. Sustainable Toy Industry - The toy industry is expanding their offerings with activities and play sets that offer education on everything from food sustainability to concerns over ocean plastic.
3. Toy Repurposing Programs - Repurposing programs for toys, such as LEGO Replay, are becoming more popular as people become more conscious of waste.
Industry Implications
1. Educational Toy Industry - The toy industry is expanding their offerings with products that offer an environmentally friendly education.
2. Sustainable Manufacturing Industry - Sustainable manufacturing practices are the key to creating eco-friendly toys and products in general.
3. Environmental Protection Industry - A focus on instilling environmental values in children and creating toys that promote sustainability offers opportunities for businesses in the environmental protection industry.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
122,486 Total Clicks
Date Range:
Mar 17 — Mar 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Beach Cleanup Games
Beach Cleanup Games
Rockpool Challenges Players to Collect Garbage Before the Tide Comes In
Rockpool is the name of a newly launched family-friendly cleanup game from Gibsons that tasks players with collecting shells and garbage from a beach scene before the tide comes in. The game has... MORE
Empowering Environment-Centric Toys
Empowering Environment-Centric Toys
The Climate Action Kit by Land is Playful and Educational
The issue of global warming is becoming so widespread that it is edging its way into the playtime of children — the Climate Action Kit by Land is a great example of this. The activity encourages... MORE
Eco Egg-Dyeing Kits
Eco Egg-Dyeing Kits
The Eco-Eggs Carton Teaches Kids to Dye Eggs Naturally
While egg-dyeing kits are staples for the Easter season in many households, they are most often formulated with synthetic dyes, even though it is possible to dye eggs naturally using just the... MORE
play_circle_filledFuturistic Printed Food Toys
Futuristic Printed Food Toys
'Play Food from the Future' Familiarizes Kids with Sustainable Food
The theme for the 2019 WIN WIN Gothenburg Sustainability Award, sustainable food, is playfully explored with ‘Play Food from the Future,’ a set of toys that aims to get kids familiar... MORE
play_circle_filledRecycled Plastic Kids Books
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Japanese company Tejin collaborated with the non-profit group Waste Free Oceans to released a book called ‘The Queen of the Ocean.’ The children’s book is made entirely of plastic... MORE
play_circle_filledToy Repurposing Programs
Toy Repurposing Programs
The LEGO Replay Initiative Was Launched to Recycle Unused LEGO Bricks
The LEGO Replay program was recently announced, and it is an initiative that will recycle and donate previously used LEGO bricks. LEGO stated that it will take “any and all” unwanted bricks into... MORE

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