Rideshare services adopt enhanced security features for the comfort of passengers
Trend - The popularity of rideshare services has resulted in a need for companies in this industry to ensure the security of passengers and drivers–which they're doing with features like trip-recording tech and female-only services.
Insight - Brands and institutions in North America have faced intensifying scrutiny for how they conduct their business as consumers become increasingly passionate about social issues like female empowerment and safety. With the ability to give voice to their concerns on social media, consumers have more power than ever before in dictating the direction brands are able to go in–and brands are now introducing both preventative and reactive measures to ensure that their customers' needs are met.
Insight - Brands and institutions in North America have faced intensifying scrutiny for how they conduct their business as consumers become increasingly passionate about social issues like female empowerment and safety. With the ability to give voice to their concerns on social media, consumers have more power than ever before in dictating the direction brands are able to go in–and brands are now introducing both preventative and reactive measures to ensure that their customers' needs are met.
Workshop Question - How could your brand better prioritize accountability and/or customer safety?
Trend Themes
1. Enhanced Security Features in Rideshare Services - Rideshare services are adopting enhanced security features, including trip-recording tech and female-only services, to ensure the safety of passengers and drivers.
2. Consumer Demand for Female Empowerment and Safety - North American brands and institutions are facing increasing scrutiny from consumers who are passionate about social issues like female empowerment and safety, and are demanding more preventative and reactive measures in response.
3. Rideshare-specific Insurance Plans - Insurance companies like INSHUR are offering rideshare-specific insurance policies that are affordable, fully digital, and easy to personalize to provide protection and peace of mind for both drivers and passengers.
Industry Implications
1. Transportation - The rideshare industry is at the forefront of enhancing safety and security features for passengers and drivers alike, which presents opportunities for innovation in transportation services and technologies.
2. Insurance - Insurance companies are recognizing the need for tailored insurance policies to meet the unique demands of rideshare drivers, creating opportunities to disrupt the insurance industry and offer flexible, affordable coverage options.
3. Technology - As rideshare companies continue to utilize technology to enhance safety and convenience features, there are opportunities for innovation in areas such as GPS, trip recording, and in-app safety features.
