Packaged sauces’ vegetable bases are highlighted in branding
Trend - Sauces—whether they’re to add flavor, spice, or top off various dishes—are now coming with branding that highlights they’re vegetable bases. The brands behind these products recognize the diversity of ingredients that consumers now appreciate in their cuisines.
Insight - For health-minded consumers, it’s important to be able to track each aspect of what they consume and how they live their lives in order to feel like they’re accomplishing their goals. Whether it’s macro or micro, consumers who are on the more strict end of healthy living have the understanding that every small habit can add up—leading them to prioritize health in almost every aspect of their lives.
Insight - For health-minded consumers, it’s important to be able to track each aspect of what they consume and how they live their lives in order to feel like they’re accomplishing their goals. Whether it’s macro or micro, consumers who are on the more strict end of healthy living have the understanding that every small habit can add up—leading them to prioritize health in almost every aspect of their lives.
Workshop Question - How could your brand enhance each aspect of its customers’ lifestyles?
Trend Themes
1. Vegetable-based Condiments - As consumers prioritize health in almost every aspect of their lives, brands are opting for vegetable-based condiments to cater to their health needs.
2. Veggie-packed Sauces and Salsas - The inclusion of vegetables in sauces and salsas is identified as a trend, with sauces like Otamot's Organic Pizza Sauce also providing a rich source of nutrients to the body.
3. Veggie-sweetened Mustard Ranges - Mustard and other condiments sweetened by vegetables, not sugar, is a growing trend in the food industry as it provides healthier alternatives to classic condiments.
Industry Implications
1. Food and Beverage - The food and beverage industry has been actively embracing the trend of incorporating vegetables into their products and providing healthier condiments and sauces to their customers.
2. Health and Wellness - With consumers who prioritize health in almost everything they do, the health and wellness industry can look into providing more nutritious and healthy food products such as vegetable-based condiments and sauces.
3. Retail - Retail businesses can take note of the trend of incorporating vegetables-based condiments and sauces as consumers look for products that align with their healthy and vegetarian diets.
