Haus' Strawberry Basil Seasonal Aperitif is Juicy & Herbal
Laura McQuarrie — August 12, 2021 — Lifestyle
References: drink.haus & nypost
Strawberry Basil is the newest seasonal aperitif from Haus and it offers an experience of floral, herbaceous and berry flavors from clean, fresh and responsibly sourced ingredients. Perfect for enjoying on the rocks of with gin or tonic, the aperitif is said to share "a candy-like flavor and aroma."
Alongside strawberries sourced from Oregon and a fruit-forward tea, Haus uses five types of basil to achieve the perfect balance of botanical flavor—including Vana Holy Basil, Krishna Holy Basil, Genovese Basil, Sweet Basil and Thai Basil. This fresh, fruity and herbaceous new aperitif flavor from Haus joins other varieties like Spiced Cherry, Bitter Clove and Grapefruit Jalapeño.
Renewed interests in aperitif culture, especially among Millennials, speaks to changing consumer preferences and desires for laid-back drinking and socializing experiences.
Alongside strawberries sourced from Oregon and a fruit-forward tea, Haus uses five types of basil to achieve the perfect balance of botanical flavor—including Vana Holy Basil, Krishna Holy Basil, Genovese Basil, Sweet Basil and Thai Basil. This fresh, fruity and herbaceous new aperitif flavor from Haus joins other varieties like Spiced Cherry, Bitter Clove and Grapefruit Jalapeño.
Renewed interests in aperitif culture, especially among Millennials, speaks to changing consumer preferences and desires for laid-back drinking and socializing experiences.
Trend Themes
1. Renewed Aperitif Culture - The renewed interest in aperitif culture, particularly among Millennials, presents an opportunity for companies to introduce new and innovative flavor profiles for aperitifs.
2. Herbaceous Beverages - The rise of herbaceous, floral and botanical flavors in beverages presents a new trend for both alcoholic and non-alcoholic drinks, and an opportunity for companies to create unique, herbaceous beverages.
3. Fruit-forward Beverages - The trend towards fruit-forward and natural flavors in beverages presents an opportunity for companies to create new flavors and capitalize on the demand for clean, fresh and responsibly sourced ingredients.
Industry Implications
1. Alcoholic Beverages Industry - The alcoholic beverages industry has an opportunity to introduce new and innovative flavor profiles for aperitifs to tap into the renewed interest in aperitif culture.
2. Non-alcoholic Beverages Industry - The non-alcoholic beverages industry can create unique herbaceous and fruit-forward beverages to tap into the trend towards natural flavors and demand for clean, fresh and responsibly sourced ingredients.
3. Flavor and Extract Manufacturing Industry - The flavor and extract manufacturing industry can leverage the trend towards herbaceous and fruit-forward beverages to develop and produce unique and natural flavors that can be used in a wide range of products.
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