Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Insight - Consumers are conscious about the fear of running out of resources and they take that into consideration while making purchasing decisions. While being sustainable in their choices is very important to them, convenience and security often take precedence in certain situations. As a result, consumers feel safer when they have a back-up plan in the event that a difficult situation arises.
Insight - Consumers are conscious about the fear of running out of resources and they take that into consideration while making purchasing decisions. While being sustainable in their choices is very important to them, convenience and security often take precedence in certain situations. As a result, consumers feel safer when they have a back-up plan in the event that a difficult situation arises.
Workshop Question - How can your brand better alleviate consumer anxieties?
Trend Themes
1. On-the-go Charging - Providing on-the-go charging capabilities through new technologies and services is a growing trend as consumers prioritize convenience and security.
2. Electric Vehicle Charging Infrastructure - As the use of electric vehicles grows, there is a need for scalable and efficient charging infrastructure to support drivers and incentivize the shift to cleaner transportation.
3. Portable and Mobile Charging Solutions - Portable and mobile charging solutions for electric vehicles are emerging as a solution to address range anxiety and make charging more accessible and convenient.
Industry Implications
1. Energy - There is a growing need for scalable and sustainable energy solutions to power electric vehicle charging infrastructure across the globe.
2. Automotive - Automakers are developing and innovating new charging technologies and services to provide their customers with improved convenience and range, while also reducing carbon emissions.
3. Retail - As the electric vehicle market grows, there is an opportunity for retailers to integrate charging stations as part of their customer experience, driving more foot traffic and sales.
