Kao's Sofina Skincare Serums Pair with AI-Powered Tech for Customization
Laura McQuarrie — September 13, 2019 — Fashion
References: kao & cosmeticsbusiness
Kao's new digital skincare service called 'Hada id' uses artificial intelligence to help consumers put together a tailored beauty routine that suits their individual needs. The service works with the popular messaging app Line and gives consumers the power to quickly message the brand to address skincare concerns at any time.
The AI-powered technology is being launched alongside a new collection of skincare products that gives room for plenty of customizations to be made. While the Sofina iP Base Care Serum is a deeply penetrating, dense foam serum that works to smooth hardened skin, the Sofina iP Interlink Serum is meant to be applied afterward and is offered in three different formulas to suit different skincare needs. The Double Serum System was created to be not just highly customizable but effective for moisturizing skin in dry environments.
The AI-powered technology is being launched alongside a new collection of skincare products that gives room for plenty of customizations to be made. While the Sofina iP Base Care Serum is a deeply penetrating, dense foam serum that works to smooth hardened skin, the Sofina iP Interlink Serum is meant to be applied afterward and is offered in three different formulas to suit different skincare needs. The Double Serum System was created to be not just highly customizable but effective for moisturizing skin in dry environments.
Trend Themes
1. Personalized Skincare - The use of artificial intelligence allows for customized beauty routines, addressing individual skincare concerns.
2. AI-powered Beauty Tech - Artificial intelligence integrated into skincare systems enhances consumer engagement and responsiveness.
3. Customizable Skincare Products - Skincare brands are offering highly customizable products to cater to different skincare needs and preferences.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage AI-powered technology to develop personalized skincare solutions for their customers.
2. Technology - The integration of artificial intelligence into skincare systems creates opportunities for innovation in the tech industry.
3. E-commerce - The customization trend in skincare products opens up new possibilities for e-commerce platforms to provide tailored beauty solutions.
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