Manufacturers are updating vintage vehicles to have electric capabilities
Trend - As electric modes of transportation are being favored by the public for a variety of reasons—a big one of them being sustainability— manufacturers expand the category to include vintage vehicles. This, in turn, embraces nostalgic consumer tendencies that draw attention to the offering.
Insight - People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience.
Insight - People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience.
Workshop Question - How could you mix retro and futuristic design in your offering?
Trend Themes
1. Retrofitted Electric Vehicles - Manufacturers are updating vintage vehicles with electric capabilities.
2. Vintage Design with Modern Technology - Combination of retro design and tech-forward properties enables a more convenient and eco-conscious experience.
3. Preservation of Classic Cars - Conversion of classic cars to eco-friendly vehicles with modern electric components.
Industry Implications
1. Automotive - The automotive industry can explore the potential for retrofitting vintage cars with electric capabilities and preserving classic designs.
2. Transportation - The transportation industry can explore the potential for offering eco-friendly urban electric transportation solutions and electric boats.
3. Sustainability - The sustainability industry can explore the potential for vintage design with modern technology to cater to sustainable needs and preferences of consumers.
