Havaianas Gave a Variety of Designers Free Reign to Transform Its Sandals
Riley von Niessen — May 18, 2017 — Fashion
References: womenforwomen.org.uk & teenvogue
Havaianas, a footwear brand that's known for its comfortable, classic, and durable flip flop sandals, recently joined forces with designers like Charlotte Olympia, Manolo Blahnik, Mary Katrantzou, and Simone Rocha to create high fashion versions of them.
The resulting looks are incredibly creative, with designers adding virtually everything to the flip flops to transform them into shoes that are fit for the runway -- from dramatic stiletto heels and platforms, to luxurious pearls and statement rhinestones. Although the majority of the reinterpreted Havaianas flip flops aren't really wearable, they function as great art pieces for shoe collectors.
The purpose of the endeavor between Havaianas and the designers is to raise money for Women for Women, a nonprofit organization that aids women who are in countries that are affected by war.
The resulting looks are incredibly creative, with designers adding virtually everything to the flip flops to transform them into shoes that are fit for the runway -- from dramatic stiletto heels and platforms, to luxurious pearls and statement rhinestones. Although the majority of the reinterpreted Havaianas flip flops aren't really wearable, they function as great art pieces for shoe collectors.
The purpose of the endeavor between Havaianas and the designers is to raise money for Women for Women, a nonprofit organization that aids women who are in countries that are affected by war.
Trend Themes
1. Fashion Collaboration - Collaborations between footwear brands and high fashion designers offer opportunities for innovative and unique product designs.
2. Luxury Flip Flops - The transformation of basic flip flops into high fashion accessories presents a disruptive opportunity to tap into the luxury footwear market.
3. Artistic Wearable Sculptures - Designers transforming flip flops into non-wearable art pieces highlight the potential for artistic innovation in fashion.
Industry Implications
1. Footwear - The collaboration between Havaianas and high fashion designers showcases the potential for innovation in the footwear industry.
2. Fashion - The fusion of high fashion and flip flops highlights opportunities for disruptive innovation within the fashion industry.
3. Nonprofit - The partnership with Women for Women demonstrates the potential for collaboration between fashion brands and nonprofit organizations.
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