Aimé Leon Dore's 'Thank You Mike' Collection Honors Michael Jordan
Riley von Niessen — November 27, 2016 — Fashion
References: aimeleondore & hypebeast
In tribute of the basketball star's ever-lasting legacy, Aimé Leon Dore designed a selection of apparel that it dubbed 'Thank You Mike.' In order to promote the series, as well as to remember Michael Jordan's days on the court, Aimé Leon Dore hosted a "three-on-three basketball tournament in Harlem."
This event led to a supremely candid editorial as well, which shows athletes in action while wearing the designs. The majority of the images are purely black and white, however a selection contrast these in color -- with bright hues of red standing out the most. The Thank You Mike apparel consists of jersey-style tanks, tees, hoodies and a windbreaker -- each marked with minimalist graphics.
This event led to a supremely candid editorial as well, which shows athletes in action while wearing the designs. The majority of the images are purely black and white, however a selection contrast these in color -- with bright hues of red standing out the most. The Thank You Mike apparel consists of jersey-style tanks, tees, hoodies and a windbreaker -- each marked with minimalist graphics.
Trend Themes
1. Athlete Tribute Apparel - Opportunity to create apparel collections that pay homage to iconic athletes and their legacies.
2. Sports-driven Events - Potential to organize sports tournaments and events to promote apparel and engage with consumers.
3. Contrasting Color Accents - Trend of incorporating bold and contrasting colors to make apparel designs stand out.
Industry Implications
1. Fashion Industry - Fashion brands can develop tribute apparel lines to honor famous athletes and tap into their fan base.
2. Sports Industry - Opportunity for sports organizations to host basketball tournaments or events to promote apparel collaboration and engage fans.
3. Graphic Design Industry - Designers can explore creating minimalist and impactful graphics for athleisure apparel collections.
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