BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
Riley von Niessen — May 26, 2017 — Fashion
References: tevaonline & hypebeast
BEDWIN & THE HEARTBREAKERS, a fashion label that's based out of Tokyo, Japan, collaborated with Teva, a footwear brand that boasts highly functional styles that are also stylish, to create a pair of bandanna-print sandals that are perfect for male consumers looking to stay cool.
As the outsoles of the sandals are constructed from a patented "Float-Lite" material that allows them to cushion the wearer without weighing them down, they can be worn all day for a vast variety of purposes. This versatility is aided by the thick lined straps that make up the uppers as well, which make the sandals breathable but also supportive.
Near the ankle, both BEDWIN & THE HEARTBREAKERS and Teva's branding is featured, making the collaborative effort known and bringing a little more variance to the bandanna-pint straps.
As the outsoles of the sandals are constructed from a patented "Float-Lite" material that allows them to cushion the wearer without weighing them down, they can be worn all day for a vast variety of purposes. This versatility is aided by the thick lined straps that make up the uppers as well, which make the sandals breathable but also supportive.
Near the ankle, both BEDWIN & THE HEARTBREAKERS and Teva's branding is featured, making the collaborative effort known and bringing a little more variance to the bandanna-pint straps.
Trend Themes
1. Bandanna-print Sandals - Disruptive innovation opportunity: Designing bandanna-print sandals for various consumer segments, including males, who seek both style and functionality in footwear.
2. Float-lite Material - Disruptive innovation opportunity: Developing lightweight and cushioning materials for outsoles that provide comfort without sacrificing durability and support.
3. Collaborative Footwear Design - Disruptive innovation opportunity: Exploring collaborations between fashion labels and footwear brands to create unique and stylish designs that appeal to a wider audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating functional and fashionable elements in clothing and accessories to cater to diverse consumer preferences.
2. Footwear - Disruptive innovation opportunity: Advancing footwear technologies and materials to enhance comfort, versatility, and style for different target markets.
3. Collaborative Design - Disruptive innovation opportunity: Facilitating collaborations between fashion and product design industries to create innovative and appealing products that merge artistic vision with functional features.
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