The New Nike Air Max Uptempo 97s are a Bright Hue of Ocean Blue
Riley von Niessen — February 13, 2017 — Fashion
References: sneakerpolitics & hypebeast
The new Nike Air Max Uptempo 97s make use of the brand's beloved 'University Blue' colorway and have a variety of synthetic accents that help them to stand out.
The uppers are constructed from nubuck, which is split up with different layers of material, allowing a wavy design to be created near the bottoms. On these components, Nike's branding is including minimally, with its iconic Swoosh logo decorating the area near the toe in a matching hue of bright ocean blue.
Closer to the backs of the heels, the Swoosh logo is featured again, where it is surrounded by synthetic accents that look like droplets of water. The Nike Air Max Uptempo 97s also have transparent midsoles, which have accents of blue within them.
The uppers are constructed from nubuck, which is split up with different layers of material, allowing a wavy design to be created near the bottoms. On these components, Nike's branding is including minimally, with its iconic Swoosh logo decorating the area near the toe in a matching hue of bright ocean blue.
Closer to the backs of the heels, the Swoosh logo is featured again, where it is surrounded by synthetic accents that look like droplets of water. The Nike Air Max Uptempo 97s also have transparent midsoles, which have accents of blue within them.
Trend Themes
1. Ocean Blue Colorway - Brands can explore the use of vibrant and eye-catching colorways to differentiate their products and attract customers.
2. Synthetic Accents - Incorporating unique synthetic accents, such as droplet-like embellishments, can add a distinct and visually appealing element to footwear designs.
3. Transparent Midsoles - The use of transparent midsoles with colored accents presents an opportunity for brands to experiment with bold and innovative designs.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers should explore incorporating unique design elements, such as synthetic accents and transparent midsoles, to stay competitive and attract fashion-forward consumers.
2. Sportswear Retail - Sportswear retailers can capitalize on the popularity of vibrant colorways and innovative design elements, like droplet-like embellishments, to engage a younger and trend-conscious consumer base.
3. Fashion Accessories - Fashion accessory brands can draw inspiration from the use of synthetic accents and vibrant colorways in footwear designs, exploring new ways to incorporate such elements into their product offerings.
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