Rihanna and Puma's Collaboration Will Launch Another Collection Next Month
Mishal Omar — November 20, 2016 — Fashion
References: footwearnews & refinery29
The popularity of Rihanna's Fenty collection with the brand Puma is unlikely to wane as the brand has revealed that it will soon be releasing a holiday sneaker collection.
The shoes come in the form of creepers, which feature thick soles and a casual sneaker design. The holiday sneakers that will be offered by Fenty are made from velvet and will be offered in three different colors – a soft gray, a black and a burgundy. The collection will be released on December 8 of this year, ensuring that they drop just in time for the holiday season.
The fact that these shoes are being released at a time when consumption patterns are high situates them as an excellent holiday gift for fashion-forward individuals.
The shoes come in the form of creepers, which feature thick soles and a casual sneaker design. The holiday sneakers that will be offered by Fenty are made from velvet and will be offered in three different colors – a soft gray, a black and a burgundy. The collection will be released on December 8 of this year, ensuring that they drop just in time for the holiday season.
The fact that these shoes are being released at a time when consumption patterns are high situates them as an excellent holiday gift for fashion-forward individuals.
Trend Themes
1. Holiday Sneaker Collections - The release of holiday sneaker collections presents an opportunity for brands to tap into the high consumption patterns during the holiday season.
2. Velvet Footwear - The rise of velvet footwear opens up opportunities for brands to offer luxurious and stylish options for fashion-forward individuals.
3. Collaborative Fashion Lines - The success of collaborative fashion lines, like Rihanna's Fenty collection with Puma, suggests potential for brands to create buzz and bring together diverse fan bases.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can capitalize on the popularity of holiday sneaker collections and offer innovative designs using different materials and styles.
2. Footwear - The rise of velvet footwear presents opportunities for footwear companies to introduce velvet options and cater to the demand for stylish and luxurious shoes.
3. Collaborative Brand Partnerships - Industries can explore collaborative brand partnerships to leverage the success of existing collaborations and tap into the power of combined fan bases.
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