This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
Laura McQuarrie — December 2, 2014 — Lifestyle
References: behance.net & behance.net
This vegetarian food packaging concept from graphic design student Polly Augusta Louise of Plymouth University brings a whole new meaning to the term "veg head."
The concept explores three different types of products in different packaging, including a pot pie, a burrito and a soup. Although the containers are radically different, what unifies them is a color-coded scheme against a crisp white background and images of people where their heads have been replaced with large vegetables. The ingredients in each of the products are clearly listed on the front of each package, along with a series of small symbols to quickly indicate estimated cook times, calories and assure that the product is in fact vegetarian.
The concept explores three different types of products in different packaging, including a pot pie, a burrito and a soup. Although the containers are radically different, what unifies them is a color-coded scheme against a crisp white background and images of people where their heads have been replaced with large vegetables. The ingredients in each of the products are clearly listed on the front of each package, along with a series of small symbols to quickly indicate estimated cook times, calories and assure that the product is in fact vegetarian.
Trend Themes
1. Color-coded Packaging - Opportunity for brands to use color-coded packaging to easily differentiate products and create a visually appealing experience for consumers.
2. Symbol-based Information - Potential for brands to incorporate small symbols on packaging to quickly convey relevant information such as cook times, calories, and dietary preferences.
3. Creative Imagery - Innovation opportunity for brands to explore creative imagery on packaging, like replacing human heads with large vegetables, to capture consumer attention and foster brand differentiation.
Industry Implications
1. Food Packaging - Disruptive innovation possibilities for the food packaging industry to embrace unconventional design elements that embody brand identity and engage consumers.
2. Graphic Design - Opportunity for graphic design professionals to experiment with playful and eye-catching packaging designs that infuse personality and creativity into brand communication.
3. Vegetarian Food - Potential for vegetarian food companies to differentiate their products through innovative packaging that reflects their values and catches the attention of both vegetarian and non-vegetarian consumers.
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