Youngblood's Liquid Mineral Foundation Features Soothing Ingredients
Laura McQuarrie — December 6, 2017 — Fashion
References: ybskin
Many makeup brands are focused on masking one's skincare concerns rather than nourishing the skin that sits underneath foundations and concealers, but Youngblood packs its Liquid Mineral Foundation with nutrients and hydrating ingredients.
The makeup product is suited to those with normal, dry, irritated or inflamed skin and is said to provide sheer to medium coverage with a "luminous, hydrated finish." The formula features deep sea mineral water and a soothing blend of ingredients such as calendula, antioxidant-rich green tea, cucumber and cactus flower. The brand promises that with use of the product, consumers will instantly see an improvement in their complexion.
Youngblood is a mineral makeup brand that was founded by a medical aesthetician and makes its products without talc, parabens, oils or fragrance, which is ideal for those with skin that is sensitive.
The makeup product is suited to those with normal, dry, irritated or inflamed skin and is said to provide sheer to medium coverage with a "luminous, hydrated finish." The formula features deep sea mineral water and a soothing blend of ingredients such as calendula, antioxidant-rich green tea, cucumber and cactus flower. The brand promises that with use of the product, consumers will instantly see an improvement in their complexion.
Youngblood is a mineral makeup brand that was founded by a medical aesthetician and makes its products without talc, parabens, oils or fragrance, which is ideal for those with skin that is sensitive.
Trend Themes
1. Skincare-focused Makeup - The trend of makeup brands focusing on nourishing the skin rather than masking skincare concerns creates opportunities for disruptive innovation in the beauty industry.
2. Hydrating Ingredients - The use of hydrating ingredients in makeup products presents an opportunity for disruptive innovation in the cosmetics industry by addressing the needs of consumers with dry or sensitive skin.
3. Mineral Makeup - The growing popularity of mineral makeup offers disruptive innovation opportunities for brands to cater to consumers seeking natural and skin-friendly cosmetic options.
Industry Implications
1. Beauty - The beauty industry can explore disruptive innovation opportunities by developing skincare-focused makeup products that prioritize nourishing the skin rather than just providing coverage.
2. Cosmetics - In the cosmetics industry, incorporating hydrating ingredients into makeup formulations can create disruptive innovation opportunities to meet the needs of consumers with specific skin concerns.
3. Natural Cosmetics - The trend towards mineral makeup opens up disruptive innovation opportunities in the natural cosmetics industry, as consumers seek out products that are free from potentially harmful ingredients.
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