OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
Laura McQuarrie — April 25, 2017 — Art & Design
References: olikalife & news.fastcompany
OLIKA's Birdie is a beautifully designed, bird-shaped spray hand sanitizer that takes cues from minimalist Scandinavian design. As such, there's more than meets the eye with the playful nature-inspired form, which also contains 10 textured dry wipes for on-the-go cleansing.
The two-in-one sanitizer product is offered in three colors—Robin’s Egg, Charcoal and Eggshell—and emits a simple, naturally inspired fragrance with notes of aloe vera leaf juice and a combination of uplifting, refreshing and soothing essential oils like bergamot, lemon and spearmint.
OLIKA is a word that means "differently" in Swedish, and it perfectly captures the brand's forward-thinking vision. As OLIKA CEO and co-founder, Jessica Postiglione, says: "With the perfect balance of design and function, we’re reimagining personal care products as enjoyable experiences—from super formulation to conversation starter, Birdie is certainly unconventional and anything but boring."
The two-in-one sanitizer product is offered in three colors—Robin’s Egg, Charcoal and Eggshell—and emits a simple, naturally inspired fragrance with notes of aloe vera leaf juice and a combination of uplifting, refreshing and soothing essential oils like bergamot, lemon and spearmint.
OLIKA is a word that means "differently" in Swedish, and it perfectly captures the brand's forward-thinking vision. As OLIKA CEO and co-founder, Jessica Postiglione, says: "With the perfect balance of design and function, we’re reimagining personal care products as enjoyable experiences—from super formulation to conversation starter, Birdie is certainly unconventional and anything but boring."
Trend Themes
1. Two-in-one Products - The trend of combining multiple functionalities into a single product offers opportunities for disruptive innovation in personal care and household cleaning.
2. Minimalist Design - The trend of minimalist design in consumer products creates opportunities for disruptive innovation in various industries, including home decor, fashion, and technology.
3. Natural Fragrance - The trend of using natural and eco-friendly ingredients in fragrance products presents opportunities for disruptive innovation in the beauty and wellness industries.
Industry Implications
1. Personal Care - The personal care industry can leverage the two-in-one product trend to develop innovative solutions that combine multiple functionalities, such as hand sanitizers with added skincare benefits.
2. Household Cleaning - The household cleaning industry can explore the two-in-one product trend to create convenient and efficient solutions that combine different cleaning agents or tools for multitasking cleaning.
3. Fragrance - The fragrance industry can capitalize on the trend of natural fragrance by developing innovative products that incorporate sustainable and eco-friendly ingredients without compromising scent quality.
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