Josie Maran Turned Her Signature Argan Oil into a Foundation Fluid
Laura McQuarrie — December 6, 2017 — Fashion
References: josiemarancosmetics & marieclaire
Josie Maran's 'Vibrancy Argan Oil Foundation Fluid' is a lightweight makeup product that offers the cosmetic form of Josie Maran's 100% Pure Argan Oil—a product that consumers with oily, dry or sensitive skin have come to love for its natural and organic formula that nourishes the skin, hair and nails.
The nourishing argan oil-based foundation is formulated to "adapt to the movements of your skin with delicate fluidity." The makeup product is available in a range of shades from Dynamic, the lightest, and medium tones like Awakened to Unstoppable on the darker side of the spectrum.
As a lightweight liquid foundation, the Vibrancy Argan Oil Foundation Fluid can be applied one layer after another if desired to achieve a full coverage.
The nourishing argan oil-based foundation is formulated to "adapt to the movements of your skin with delicate fluidity." The makeup product is available in a range of shades from Dynamic, the lightest, and medium tones like Awakened to Unstoppable on the darker side of the spectrum.
As a lightweight liquid foundation, the Vibrancy Argan Oil Foundation Fluid can be applied one layer after another if desired to achieve a full coverage.
Trend Themes
1. Argan Oil-based Makeup - The trend of using argan oil as a key ingredient in makeup products presents an opportunity for the beauty industry to create nourishing and organic cosmetics.
2. Natural and Organic Formulas - The trend of consumers seeking natural and organic formulas in their cosmetics opens up opportunities for the beauty industry to develop innovative products that cater to this demand.
3. Lightweight Liquid Foundations - The trend of lightweight liquid foundations allows the beauty industry to create versatile makeup products that can be built up for full coverage or applied with delicate fluidity for a natural look.
Industry Implications
1. Beauty Industry - The beauty industry can capitalize on the trend of argan oil-based makeup and develop a range of nourishing and organic cosmetics for consumers.
2. Natural Cosmetics - The trend of consumers seeking natural and organic formulas in their cosmetics creates an opportunity for the natural cosmetics industry to provide innovative products that meet this demand.
3. Makeup Industry - The trend of lightweight liquid foundations presents an opportunity for the makeup industry to create versatile and customizable products that cater to different coverage preferences.
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