The 'Hims' Men's Wellness Brand Takes a Gender-Neutral Approach
Ellen Smith — November 8, 2017 — Lifestyle
The 'Hims' men's wellness brand aims to redefine masculinity by offering men a variety of hair and skincare products, that don't rely on dated and gendered advertising tropes.
The minimalist line enables a man to reap the benefits of maintaining a personal hygiene routine, while normalizing the process through sleek and stylish branding. This gender-neutral marketing approach is coupled with a strong brand voice that's both welcoming and witty.
In addition to producing a line of products, this brand is dedicated to providing men with valuable health resources, following research which suggests that only one in 10 men were comfortable discussing their looks and health with their doctor. The brand's website aims to tighten this educational gap, through offering the appropriate resources and tools for men to learn about issues such as hair loss, acne or sex.
The minimalist line enables a man to reap the benefits of maintaining a personal hygiene routine, while normalizing the process through sleek and stylish branding. This gender-neutral marketing approach is coupled with a strong brand voice that's both welcoming and witty.
In addition to producing a line of products, this brand is dedicated to providing men with valuable health resources, following research which suggests that only one in 10 men were comfortable discussing their looks and health with their doctor. The brand's website aims to tighten this educational gap, through offering the appropriate resources and tools for men to learn about issues such as hair loss, acne or sex.
Trend Themes
1. Gender-neutral Wellness - Men's wellness brands are adopting a gender-neutral approach, redefining masculinity and challenging traditional advertising tropes.
2. Minimalist Personal Care - Minimalist men's wellness brands are providing sleek and stylish products that support personal hygiene routines.
3. Educational Health Resources - Men's wellness brands are bridging the educational gap by offering valuable resources and tools for men to learn about health and wellness issues.
Industry Implications
1. Men's Personal Care - The men's personal care industry has the opportunity to disrupt traditional advertising methods by embracing gender-neutral approaches and minimalist branding.
2. Wellness and Lifestyle - The wellness and lifestyle industry can tap into the growing demand for gender-neutral products and educational resources for men's health and wellness.
3. Digital Healthcare - The digital healthcare industry can take advantage of the need for online platforms that provide comprehensive information and resources on men's health issues.
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