Elemis' Pro-Collagen Marine Oil Replenishes with Three Kinds of Seaweed
Laura McQuarrie — October 17, 2017 — Fashion
The newest addition to Elemis' Pro-Collagen Marine range is a 'Pro-Collagen Marine Oil' that is touted as an "anti-wrinkle face oil" that provides "an ageless glow fit for a mermaid."
The hydrating, nourishing and moisturizing face oil for all skin types features three types of seaweed, including kelp and golden seaweed. To use, a few drops of the product are to be massaged into one's face and neck prior to the application of a moisturizer. In the Shape Magazine Beauty Awards 2017, Elemis' Pro-Collagen Marine Oil was recognized as the Best Facial Oil.
Many beauty and skincare companies are referencing mythical, magical creatures like mermaids, fairies and unicorns in their branding as a means of communicating the wonders of certain natural ingredients.
The hydrating, nourishing and moisturizing face oil for all skin types features three types of seaweed, including kelp and golden seaweed. To use, a few drops of the product are to be massaged into one's face and neck prior to the application of a moisturizer. In the Shape Magazine Beauty Awards 2017, Elemis' Pro-Collagen Marine Oil was recognized as the Best Facial Oil.
Many beauty and skincare companies are referencing mythical, magical creatures like mermaids, fairies and unicorns in their branding as a means of communicating the wonders of certain natural ingredients.
Trend Themes
1. Mythical Creature Branding - Opportunity to incorporate mythical creatures into branding to highlight the benefits of natural ingredients.
2. Anti-wrinkle Face Oils - Growing demand for face oils that claim to reduce wrinkles and provide an ageless glow.
3. Seaweed-based Skincare - Emerging trend of using seaweed in skincare products for its hydrating and nourishing properties.
Industry Implications
1. Beauty and Skincare - Beauty and skincare companies can explore incorporating mythical creature branding and seaweed-based products.
2. Natural Ingredients - Opportunity for industries focusing on natural ingredients to develop anti-wrinkle face oils with seaweed extracts.
3. Wellness and Aging - Wellness and aging industries can take advantage of the trend towards anti-aging face oils with nourishing properties.
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