Sports brands adopt interactive, digital methods of data tracking
Implications - Sports brands are fusing the interactive nature of sports with the digital world in order to offer creative and motivating ways to track and improve athletic performance. The interactive nature of these installations caters to the enhanced level of interactive engagement that consumers are rapidly growing accustomed to.
Workshop Question - How can your brand promote interactive engagement with its products/services?
Trend Themes
1. Interactive Sports Installations - The interactive installations cater to the enhanced level of interactive engagement that consumers are rapidly growing accustomed to.
2. Advanced Sports Metrics - Analytics-driven solutions help users improve performance and achieve a deeper understanding of the sport.
3. Data Visualization in Athletics - Visualized results are shown to be more effective while resonating with consumers and offering a unique experience.
Industry Implications
1. Sports Technology - Opportunities to create and improve devices that track advanced metrics and provide data-driven insights.
2. Digital Marketing - Innovative marketing campaigns can leverage interactive installations and unique data visualizations to engage consumers.
3. Fitness and Wellness - Integration of technology and data analysis can lead to personalized fitness plans and improve athletic performance.
4 Featured, 36 Examples:
66,847 Total Clicks
Date Range:
Sep 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
