WaterAid Created a Shower Playlist to Encourage Reduced Water Use
Laura McQuarrie — July 10, 2018 — Eco
References: wateraid.org & prexamples
The summer heatwave in the UK has caused some reservoirs to dry up and water warnings to be issued—in order to bring attention to the fact that people need to be sparing with their water usage, WaterAid created a unique shower playlist.
The unconventional playlist on Spotify is made up of songs that are just four minutes or less, which matches the amount of time that water companies suggest for bathing. In total, the shower playlist contains 40 songs so that one's water use can be easily monitored with the ending of a song.
The playlist contains a mix of songs from different genres, as well as some water-themed titles like 'Water Under the Bridge' by Adele and Calvin Harris' song 'Drinking from the Bottle.'
The unconventional playlist on Spotify is made up of songs that are just four minutes or less, which matches the amount of time that water companies suggest for bathing. In total, the shower playlist contains 40 songs so that one's water use can be easily monitored with the ending of a song.
The playlist contains a mix of songs from different genres, as well as some water-themed titles like 'Water Under the Bridge' by Adele and Calvin Harris' song 'Drinking from the Bottle.'
Trend Themes
1. Sustainable Water Management - Opportunity for companies to create innovative water conservation solutions to address the increasing demand for water in the face of climate change.
2. Smart Home Technology - Disruptive innovation opportunity for companies to develop smart shower systems that monitor and optimize water usage.
3. Behavioral Change Campaigns - Opportunity for organizations to leverage creative strategies, such as shower playlists, to promote water conservation habits among individuals.
Industry Implications
1. Water Management - Industry that can benefit from adopting sustainable practices and investing in technologies to optimize water usage and reduce wastage.
2. Music Streaming - Opportunity for music streaming platforms to partner with environmental organizations and create playlists that promote sustainable behaviors.
3. Smart Home Technology - Industry that can capitalize on the demand for smart shower systems that enable users to track and control their water consumption.
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