Brach's New Emoticon Gummy Hearts Help Consumers Express Themselves
Katherine Pendrill — February 14, 2017 — Lifestyle
References: candywarehouse
Valentine's Day can bring out a wide range of emotions in people and now the candy brand Brach's is helping you express those feelings with its new Emoticon Gummy Hearts. Whether you're in a good mood or feeling a bit devilish these candies are a fun way to express your emotions.
Brach's new Emoticon Gummy Hearts are limited-edition candies released for the 2017 Valentine's Day season. Each of the gummies comes in the shape of a heart and features the outline of an expressive emoji. The emojis range from a playful winking expression to a smirking devil-horned face. Each gummy also boasts a different flavor, including Apple, Strawberry, Lemon, Lime, Cherry and Orange.
Perfect for sharing, the new gummy candies tap into the Millennial obsession with using emojis to express their feelings.
Brach's new Emoticon Gummy Hearts are limited-edition candies released for the 2017 Valentine's Day season. Each of the gummies comes in the shape of a heart and features the outline of an expressive emoji. The emojis range from a playful winking expression to a smirking devil-horned face. Each gummy also boasts a different flavor, including Apple, Strawberry, Lemon, Lime, Cherry and Orange.
Perfect for sharing, the new gummy candies tap into the Millennial obsession with using emojis to express their feelings.
Trend Themes
1. Emoticon-branded Products - Brach's Emoticon Gummy Hearts capitalize on the popularity of emojis and the Millennial obsession with expressing emotions through digital communication.
2. Limited-edition Seasonal Candy - Brach's Emoticon Gummy Hearts take advantage of consumer interest in limited-time offerings during holidays, providing a fun and unique candy experience.
3. Personalized Food Products - Brach's Emoticon Gummy Hearts allow consumers to customize their candy selection based on their preferred flavors and emotions.
Industry Implications
1. Candy Manufacturing - Candy manufacturers can explore creative ways to incorporate popular cultural symbols and trends, like emojis, into their products to attract consumers.
2. Consumer Goods - Brands in the consumer goods industry can create limited-edition products that align with holiday themes to capture the attention of consumers looking for unique and seasonal experiences.
3. Food and Beverage - Companies in the food and beverage industry can embrace personalization trends by offering customizable products that cater to individual preferences and tastes.
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