This Snapchat Campaign Celebrates National Guacamole Day 2016
Katherine Pendrill — September 16, 2016 — Marketing
The New York City restaurant Dos Toros Taqueria is celebrating National Guacamole Day 2016 with a special promotion. Instead of simply offering free guac and chips in-store, the restaurant is asking consumers to interact with the brand on social media in order to claim their free meal.
Friday, September 16th marks National Guacamole Day 2016 and Dos Toros Taqueria is marking the occasion by offering free guacamole with any meal purchased in New York City. The catch is that customers have to watch the brand's Snapchat story in order to snap up the secret code that will unlock their free food. Customers must then screenshot the code at the perfect time in order to claim their prize.
The clever promotion not only celebrates the annual food-themed holiday, but it also encourages more consumers to follow the brand on social media.
Friday, September 16th marks National Guacamole Day 2016 and Dos Toros Taqueria is marking the occasion by offering free guacamole with any meal purchased in New York City. The catch is that customers have to watch the brand's Snapchat story in order to snap up the secret code that will unlock their free food. Customers must then screenshot the code at the perfect time in order to claim their prize.
The clever promotion not only celebrates the annual food-themed holiday, but it also encourages more consumers to follow the brand on social media.
Trend Themes
1. Social Media Food Campaigns - Restaurants can leverage social media to promote their products by encouraging user participation and engagement.
2. Snapchat Promotions - Offering exclusive discounts and promotions through Snapchat can increase brand engagement and loyalty among social media users.
3. Holiday-themed Promotions - Creating limited-time promotions to celebrate holidays can generate excitement and interest in a brand's products.
Industry Implications
1. Restaurant Industry - Restaurants can use social media to promote their products and create engagement with their customers.
2. Social Media Industry - Social media platforms like Snapchat can offer new and exciting ways for businesses to engage with their customers and offer exclusive promotions.
3. Food Industry - Creating holiday-themed promotions can drive sales and increase brand awareness in the competitive food industry.
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