Nike Channels Famous Football Player Ronaldo in Playful Ads
References: edition.cnn & designtaxi
For its soccer-inspired 'Believe' initative, sportswear giant Nike produces an animated campaign that features famous football player Christiano Ronaldo. The promotional project actively channels meme culture and seeks to leverage its appeal to reach a wider audience with clever humor.
The animated campaign zeros in on Ronaldo, who recently "made history" during the 2018 FIFA World Cup as he became the "second-highest goalscorer in men's international football." The promotional videos are named 'Ronaldo VS Ronaldon't' and tackle the question of how the player keeps his head in the game at all times.
Nike's animated campaign videos juxtapose confidence and doubt, as the player is having an internal monologue during the game. The first short envisions Ronaldo 'Talking to the Ball' and the second expands on the soccer player's career-defining goal — 'That Bicycle Kick.'
The animated campaign zeros in on Ronaldo, who recently "made history" during the 2018 FIFA World Cup as he became the "second-highest goalscorer in men's international football." The promotional videos are named 'Ronaldo VS Ronaldon't' and tackle the question of how the player keeps his head in the game at all times.
Nike's animated campaign videos juxtapose confidence and doubt, as the player is having an internal monologue during the game. The first short envisions Ronaldo 'Talking to the Ball' and the second expands on the soccer player's career-defining goal — 'That Bicycle Kick.'
Trend Themes
1. Animated Campaign Ads - Opportunity to create engaging and memorable advertisements through animated storytelling.
2. Meme Culture - Exploring the use of meme-inspired content to connect with a wider audience and leverage its appeal.
3. Sports Influencer Marketing - Utilizing famous sports personalities to promote products and campaigns, amplifying brand visibility and engagement.
Industry Implications
1. Sportswear - Innovative ways to market and advertise sportswear products to consumers through animated campaigns and influencer collaborations.
2. Advertising and Marketing - Leveraging meme culture and animated storytelling to create disruptive and engaging advertisements for various industries.
3. Entertainment - Exploring the use of animated campaigns and meme culture to create entertaining and shareable content for wider audience reach.
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