Redken's Heated Hair Mask Comes in a Sachet That Heats Itself Upon Opening
Laura McQuarrie — April 13, 2017 — Fashion
References: redken & packagingdigest
While most heated hair mask products must be activated with a hair dryer, a specialized hair dryer cap or at the very least, a towel wrap, Redken's Heatcure At-Home Self-Heating Mask boasts packaging that does all the heating itself.
The hair care product is packaged in a small, single-use sachet, so that when the label on the front is peeled off, air enters the package. Immediately, this causes a reaction that triggers the self-heating features of the product. This process reminds of the way that pocket-sized hand warmers provide a source of heat, as they are activated with exposure to air.
The design of Redken's Heatcure At-Home Self-Heating Mask sachet was recently recognized with an award for technical innovation at the 2017 Flexible Packaging Achievement Awards.
The hair care product is packaged in a small, single-use sachet, so that when the label on the front is peeled off, air enters the package. Immediately, this causes a reaction that triggers the self-heating features of the product. This process reminds of the way that pocket-sized hand warmers provide a source of heat, as they are activated with exposure to air.
The design of Redken's Heatcure At-Home Self-Heating Mask sachet was recently recognized with an award for technical innovation at the 2017 Flexible Packaging Achievement Awards.
Trend Themes
1. Self-heating Products - Implementing self-heating technology in other beauty and personal care products can provide convenience to consumers.
2. Single-use Packaging - Using single-use packaging in other industries can make products more accessible and easier to use for consumers.
3. Minimal-activation Products - Creating products that require minimal activation can appeal to consumers looking for quick and convenient beauty routines.
Industry Implications
1. Beauty and Personal Care - Self-heating technology and single-use packaging can be incorporated in other hair and skin care products, enhancing convenience for consumers.
2. Outdoor and Sporting Goods - Self-heating technology can be applied to products such as hand warmers and blankets for outdoor activities such as camping and hiking, providing warmth and comfort to users.
3. Food and Beverage - Single-use packaging can be used for on-the-go food packaging, making it easier for consumers to consume meals and snacks while on the move.
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