The Limited-Edition All-Pink Starburst Packs are a Fan Fave
Michael Hemsworth — March 8, 2017 — Marketing
References: thatsnerdalicious
Anyone who has seen the meme that regards a person being treated "like a Pink Starburst" will appreciate the new Limited-Edition All-Pink Starburst packs. Inspired by the cult following that the pink variety has received on social media, the new candy packs are filled with nothing but the strawberry flavored candies and none of the other varieties.
The Limited-Edition All-Pink Starburst pack came about from the brand in response to the above-mentioned meme and the strong social media following that the flavor has inspired. This goes to show the level at which brands are paying attention to social media in order to satisfy consumers when it comes to their niche preferences.
The limited-edition candies are set to be made available at retailers including Walgreens, Walmart, Target, Kroger and many others.
The Limited-Edition All-Pink Starburst pack came about from the brand in response to the above-mentioned meme and the strong social media following that the flavor has inspired. This goes to show the level at which brands are paying attention to social media in order to satisfy consumers when it comes to their niche preferences.
The limited-edition candies are set to be made available at retailers including Walgreens, Walmart, Target, Kroger and many others.
Trend Themes
1. Meme-inspired Limited-edition Products - Creating limited-edition products that are inspired by social media memes can tap into niche consumer preferences and generate buzz.
2. Cult Followings on Social Media - Capitalizing on cult followings for specific product variations can help brands create targeted marketing campaigns and engage with passionate consumers.
3. Social Media Influenced Product Development - Using social media trends and conversations as a source of inspiration for product development can help brands appeal to a digitally connected audience.
Industry Implications
1. Confectionery - Confectionery companies can leverage social media trends and cult followings to create limited-edition candies that resonate with specific consumer preferences.
2. Retail - Retailers can capitalize on the popularity of limited-edition products inspired by social media memes by stocking them and targeting niche consumer groups.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in utilizing social media trends and cult followings to develop effective campaigns that resonate with target audiences.
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