Madeleine Eiche's Eggnog Project Documents Artsy Eggnog Carton Designs
Alyson Wyers — December 11, 2013 — Art & Design
References: eggnogproject & designtaxi
The Eggnog Project by Madeleine Eiche egg-zamines beauty found in an uncommon (but festive) place: eggnog carton designs. The Seattle-based graphic designer began the online catalog to document different designs of eggnog cartons across North America. The kitschy collection ranges from festive to utterly unappealing.
The inspiration for the project came to Eiche in 2002 when she was employed at a coffee shop in New York making eggnog lattes. This, the Dairy Fresh Canestoga packaging, a love of dairy products and a keen interest in pop art came together to create this unusual and compelling archive.
The bright colours represented among these amassed cartons are reminiscent of Andy Warhol's soup cans. They also remind us that beauty can be found everywhere, if only people take the time to look for it.
The inspiration for the project came to Eiche in 2002 when she was employed at a coffee shop in New York making eggnog lattes. This, the Dairy Fresh Canestoga packaging, a love of dairy products and a keen interest in pop art came together to create this unusual and compelling archive.
The bright colours represented among these amassed cartons are reminiscent of Andy Warhol's soup cans. They also remind us that beauty can be found everywhere, if only people take the time to look for it.
Trend Themes
1. Eggnog Packaging Designs - Opportunity for designers to create unique and visually appealing eggnog carton designs that stand out in the market.
2. Documenting Consumer Product Designs - Potential for similar online catalogs to emerge, documenting the design evolution of other consumer products.
3. Exploring Unconventional Beauty - Growing interest in finding beauty in unexpected places, inspiring artists and designers to showcase unconventional aesthetics.
Industry Implications
1. Graphic Design - Graphic designers can leverage unique packaging design opportunities in the food and beverage industry, like eggnog packaging.
2. Online Catalogs - The emergence of online catalogs documenting unique product designs presents opportunities for digital platforms and e-commerce businesses.
3. Art and Design - The exploration of unconventional beauty can inspire artists and designers in various industries, encouraging innovative visual expressions.
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