These Decor-Advertising Posters Compare Pieces to Inexpensive Items
Laura McQuarrie — June 9, 2016 — Marketing
References: adsoftheworld
This inventive decor advertising series from IKEA Saudi Arabia uses everyday objects as a means to communicate how cost-effective its furniture pieces are.
Three rows of stacked beverage cans are used to represent the cost of a small table lamp, while two pizza boxes are lined side-by-side to demonstrate that a shelving unit can be purchased for roughly the same price. Other small items like coffee cups, toothpaste tubes and stamps are also used in these price-emphasizing visuals.
These clever decor-advertising posters offer an easy way for viewers to visually equate the value of IKEA's products to familiar items that they are likely to encounter on a routine basis. This series is particularly appealing to the visually-focus teen generation and cost-conscious consumers who are in need of new furniture pieces.
Three rows of stacked beverage cans are used to represent the cost of a small table lamp, while two pizza boxes are lined side-by-side to demonstrate that a shelving unit can be purchased for roughly the same price. Other small items like coffee cups, toothpaste tubes and stamps are also used in these price-emphasizing visuals.
These clever decor-advertising posters offer an easy way for viewers to visually equate the value of IKEA's products to familiar items that they are likely to encounter on a routine basis. This series is particularly appealing to the visually-focus teen generation and cost-conscious consumers who are in need of new furniture pieces.
Trend Themes
1. Inventive Decor Advertising - The use of everyday objects in advertising to demonstrate the cost-effectiveness of furniture pieces.
2. Visual Equivalence - Creating visual associations between familiar items and furniture products to highlight their value.
3. Appealing to the Teen Generation - Targeting visually-focused teenagers with decor-advertising posters that emphasize cost-effective furniture options.
Industry Implications
1. Home Decor - Furniture retailers can leverage inventive decor advertising to showcase the affordability of their product offerings.
2. Advertising and Marketing - The use of visual equivalence in advertising campaigns can attract cost-conscious consumers in need of new furniture pieces.
3. Retail and E-commerce - Online retailers can target the visually-focused teen generation by incorporating decor-advertising posters into their marketing strategies.
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