This Wayfair Commercial Revisits An Iconic Jingle Of the Past
Rahul Kalvapalle — July 11, 2016 — Art & Design
References: youtube & furnituretoday
The new Wayfair commercial for 2016 has been capturing attention for the innovative manner in which it succeeds in revisiting and remixing an old-school jingle from the annals of the brand, as well as its use of company employees in the video.
This innovative Wayfair commercial makes use of the famous jingle used in the company's very first ad campaigns. Titled 'Wayfair Musical: The Remix", the ad features 22 real Wayfair employees singing and dancing to the jingle while leading viewers through a home showcasing the wide array of furniture and decor products offered by Wayfair. The ad was filmed in a single stake, and features employees from all levels of the organization.
The Wayfair Musical: The Remix ad is a great example of highly innovative and appealing advertising at a time when it's increasingly difficult to impress ad-weary television viewers.
This innovative Wayfair commercial makes use of the famous jingle used in the company's very first ad campaigns. Titled 'Wayfair Musical: The Remix", the ad features 22 real Wayfair employees singing and dancing to the jingle while leading viewers through a home showcasing the wide array of furniture and decor products offered by Wayfair. The ad was filmed in a single stake, and features employees from all levels of the organization.
The Wayfair Musical: The Remix ad is a great example of highly innovative and appealing advertising at a time when it's increasingly difficult to impress ad-weary television viewers.
Trend Themes
1. Remixed Musical Ads - Revisiting and remixing old-school jingles can be an innovative approach for brands to capture attention and create appealing advertising.
2. Employee-centered Ads - Incorporating real employees in advertising can help create a sense of authenticity and showcase the brand's culture and values.
3. Integrated Company Heritage - Reusing elements from a brand's past can help create a connection with customers and show the evolution and growth of the company.
Industry Implications
1. Advertising - Innovative approaches to advertising can help brands stand out in a crowded marketplace and capture the attention of viewers.
2. Retail - Using creative and compelling advertising can help increase brand awareness and drive sales in the competitive retail industry.
3. Home Decor - Showcasing a wide array of furniture and decor products offered by a company can help generate interest and increase sales for home decor businesses.
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