Lowe's Inventive Snapchat Stories Amplify the Tap Feature
Laura McQuarrie — May 10, 2016 — Marketing
When viewing Snapchat Stories, users are able to skip through these Snap compilations by tapping on the screen of the mobile device that's being used to view the content. In order to make the most of this feature of the app, retail home improvement company Lowe's created a clever campaign called 'In a Snap.'
These Stories were designed not just to showcase DIY home projects, but take a Snapchat user through the process of "doing" the work. Users were instructed to tap on the screen in a certain place, in order to make it feel as though they were chiseling away wall tiles or hammering nails.
As well as being a fantastic interactive campaign overall, the In a Snap series is a creative way for the brand to connect with a younger target audience.
These Stories were designed not just to showcase DIY home projects, but take a Snapchat user through the process of "doing" the work. Users were instructed to tap on the screen in a certain place, in order to make it feel as though they were chiseling away wall tiles or hammering nails.
As well as being a fantastic interactive campaign overall, the In a Snap series is a creative way for the brand to connect with a younger target audience.
Trend Themes
1. Interactive Social Media Campaigns - Creating interactive campaigns on social media platforms can engage users and create a memorable brand experience.
2. Enhanced User Experience - Using innovative features of social media platforms, such as tap interactions, can enhance user engagement and make the content more immersive.
3. Connecting with Younger Audiences - Developing creative and interactive campaigns on popular social media channels can help brands connect with younger target audiences.
Industry Implications
1. Retail Home Improvement - Retail home improvement companies can leverage interactive social media campaigns to showcase DIY projects and engage with customers in a unique way.
2. Social Media Marketing - Innovative social media campaigns, like Lowe's In a Snap series, demonstrate the potential for creating captivating and immersive brand experiences.
3. Advertising and Marketing - Interactive campaigns on social media platforms can offer disruptive innovation opportunities for brands to reach and engage their target audiences more effectively.
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