Jazwares' My Squishy Little Dumplings are Squeezable & Interactive
Laura McQuarrie — March 10, 2021 — Life-Stages
References: wowwee & toyworldmag
Jazwares' My Squishy Little Dumplings are a set of four interactive dumpling toys that are perfectly small and palm-sized yet full of plenty of personality. The squeezable toys have soft heads, sweet accessories and the collectibles can be shaken, dressed, tickled or tossed to create more than 50 reactions. The characters are designed to light up, share sounds and when the cheeks of the dumpling toys are squeezed, it's said that their unique personalities come to life.
Within the My Squishy Little Dumplings collection, kids will get to know adorable food-themed characters like Dee, Dot, Dip and Doe.
After the initial dumpling toys are introduced this spring, there will be a limited-edition drop from Jazwares in the fall.
Within the My Squishy Little Dumplings collection, kids will get to know adorable food-themed characters like Dee, Dot, Dip and Doe.
After the initial dumpling toys are introduced this spring, there will be a limited-edition drop from Jazwares in the fall.
Trend Themes
1. Interactive Collectible Toys - The trend of creating interactive collectible toys like Jazwares' My Squishy Little Dumplings represents an opportunity for companies to create unique and personalized experiences for consumers.
2. Miniature Toy Collections - The trend of producing small, palm-sized collectible toys, like Jazwares' My Squishy Little Dumplings, provides a disruptive innovation opportunity for toy companies to create affordable and accessible toy lines.
3. Customizable Toy Design - The trend of designing toys that can be dressed, shaken, or tickled, like Jazwares' My Squishy Little Dumplings, offers a chance for companies to engage with customers and invite creativity into product design.
Industry Implications
1. Toy Industry - Interactive and customizable collectible toys like Jazwares' My Squishy Little Dumplings showcase an opportunity for the toy industry to appeal to a wider demographic and capitalize on the success of personalized, creative play experiences.
2. Gift Industry - The trend of producing affordable and unique collectible toys like Jazwares' My Squishy Little Dumplings offers an opportunity for the gift industry to appeal to consumers looking for personalized gift options that can build a collection over time.
3. Food-themed Merchandise Industry - The release of Jazwares' My Squishy Little Dumplings food-themed characters presents an opportunity for the food-themed merchandise industry to create unique and personalized products for consumers who are passionate about food culture.
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