Canon Announced a Partnership and Toy Line with Transformers
Colin Smith — August 11, 2022 — Tech
Canon announced a new partnership with the Transformers brand in order to create a line of transforming camera toys. The toys were designed through a collaboration with Takara Tomy, which has previously worked on creating hybrid transformer toy models. The Canon-branded toys will feature 'Optimus Prime,' the most recognizable Transformers character, as well as 'Reflector' a lesser-known character who originally transformed into a camera in the cartoons.
It is important to note that, while the toys will be able to transform from a seemingly realistic Canon camera into a mechanical humanoid-camera hybrid, the toys will not function as a genuine camera in either mode. According to Canon, these toys are based on the Canon EOS R5 model. The two toys are currently available for preorder in Japan with an official launch date set for September 28th, 2022.
Image Credit: Takara Tomy
It is important to note that, while the toys will be able to transform from a seemingly realistic Canon camera into a mechanical humanoid-camera hybrid, the toys will not function as a genuine camera in either mode. According to Canon, these toys are based on the Canon EOS R5 model. The two toys are currently available for preorder in Japan with an official launch date set for September 28th, 2022.
Image Credit: Takara Tomy
Trend Themes
1. Transforming Camera Toys - Opportunity to explore the market for creative camera toys that combine toys and photography.
2. Hybrid Collaborations - Opportunity to create hybrid toys by partnering with non-toy brands.
3. Character-based Toys - Opportunity to expand the toy market by creating character-based toys that appeal to nostalgia.
Industry Implications
1. Toy Industry - With this partnership, the toy industry can explore opportunities to integrate different industries and create hybrid toys.
2. Camera Industry - Canon's partnership with Takara Tomy brings attention to the camera industry and offers new perspectives on the purpose and design of cameras.
3. Entertainment Industry - Canon’s venture into character-based toys can open up opportunities for cross-brand advertisements and licensing, offering new revenue streams for entertainment companies.
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