Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Sandwich-Inspired Plush Toys

Clean the Sky - Positive Eco Trends & Breakthroughs

IKEA's Sandwich Friends Were Based on a Child's Drawing

— March 10, 2021 — Life-Stages
IKEA's SAGOSKATT range of soft toys includes playful products like Sandwich Friends, designed by kids for kids and they're based on illustrations submitted by kids who want to see the toys of their dreams come to life. The latest Soft Toy Drawing Competition from IKEA resulted in over 66,000 drawings submitted and one of the most charming new additions is a pair of hand-holding bread slices. Sandwich Friends was created by nine-year-old Audrey from Canada and it offers a playful twist on a classic ingredient pairing.

As part of the competition, IKEA has also brought other designs to life, including a mermaid dog, a striped cat and a smiling egg.

100% of the sales from the limited-edition soft toy range helps to "support local initiatives that promote children’s right to play," says IKEA.
Trend Themes
1. Customized Kids' Toys - More companies could encourage children's creativity by creating products based on their drawings.
2. Limited Edition Toys for a Cause - Businesses in the toy industry could create limited-edition products to raise funds for charitable causes.
3. Playful Food-themed Toys - Toy companies may consider creating products inspired by food pairings as a fun and creative twist.
Industry Implications
1. Toy Industry - The toy industry can benefit from showcasing unique designs based on children's creative drawings and imagination.
2. Children's Charity Organizations - Charitable organizations may benefit from partnering with toy companies to create limited-edition products to raise funds for their causes.
3. Fast Food Industry - The fast food industry can tap into the merchandising industry by releasing playful and cute food-inspired toys to promote their brands.
5.3
Score
Popularity
Activity
Freshness