ScrunchMiez are Characters That Peek Out as Hair Accessories
Laura McQuarrie — April 3, 2021 — Life-Stages
References: moosetoys & toyworldmag
Fuzzle, Pookie and Wiggles are some of the ScrunchMiez collectibles from Moose Toys and they take the form of wearable characters that double as fashion-forward accessories. The characters peek out when twisted, tied or clipped to hair, or sported on wrists, backpacks or other accessories.
The new collectible taps into the popularity of retro scrunchies and plush companions, and the ever-present demand for creative means of self-expression.
Within the range of collectibles, there are characters that range from rare to ultra-rare, and there are 26 for kids to discover. As well as being able to purchase single packs of ScrunchMiez, consumers will find four-packs that share colorful characters in the shape of bears, cats and more. The designs also transform, with the pull of a drawstring, into plush pets.
The new collectible taps into the popularity of retro scrunchies and plush companions, and the ever-present demand for creative means of self-expression.
Within the range of collectibles, there are characters that range from rare to ultra-rare, and there are 26 for kids to discover. As well as being able to purchase single packs of ScrunchMiez, consumers will find four-packs that share colorful characters in the shape of bears, cats and more. The designs also transform, with the pull of a drawstring, into plush pets.
Trend Themes
1. Collectible Wearable Accessories - There is an opportunity to create more collectible wearable accessories that combine fashion with fun characters.
2. Interactive Plush Collectibles - There is an opportunity to produce interactive plush collectibles by combining the concept of ScrunchMiez with more sensor technologies.
3. Exclusive Character Collectibles - There is an opportunity to expand the concept with more exclusive and limited edition character collectibles in order to increase consumer demand.
Industry Implications
1. Toy Industry - Companies in the toy industry can explore this trend to create more fashionable and playful products for kids.
2. Fashion Accessories Industry - Companies in the fashion accessories industry can consider integrating collectible characters into their products to expand their market to kids and young adults.
3. Plush Toy Industry - Companies in the plush toy industry can explore the integration of collectible characters that offer more interactive and playful features to attract more consumers.
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