Shreddies The Simple One is Simple Yet Satisfying
Michael Hemsworth — April 22, 2021 — Marketing
References: nestle-cereals & foodbev
The Shreddies The Simple One breakfast cereal from Nestlé Cereals in the UK is a new product that will speak to changing consumer preferences when it comes to prepackaged food varieties.
Containing just four ingredients, the cereal is made with whole grain wheat along with fruit puree, date syrup and just a pinch of salt. These ingredients give the cereal a free-from profile that is likely to be a hit amongst consumers looking to reduce the number of unknown ingredients in their diet.
Regional Marketing Director UK & Australia at Nestlé Cereals Toby Baker spoke on the new Shreddies The Simple One breakfast cereal saying, "We know that consumers are looking to eat more healthily, especially following the pandemic. Shreddies The Simple One is an exciting new addition to the breakfast table that caters to growing demand, with a delicious taste consumers will love. With increased interest in low sugar options, it offers retailers an opportunity to appeal to new consumers while driving sales.”
Containing just four ingredients, the cereal is made with whole grain wheat along with fruit puree, date syrup and just a pinch of salt. These ingredients give the cereal a free-from profile that is likely to be a hit amongst consumers looking to reduce the number of unknown ingredients in their diet.
Regional Marketing Director UK & Australia at Nestlé Cereals Toby Baker spoke on the new Shreddies The Simple One breakfast cereal saying, "We know that consumers are looking to eat more healthily, especially following the pandemic. Shreddies The Simple One is an exciting new addition to the breakfast table that caters to growing demand, with a delicious taste consumers will love. With increased interest in low sugar options, it offers retailers an opportunity to appeal to new consumers while driving sales.”
Trend Themes
1. Minimalist Breakfast Cereals - The growing consumer preference for simple and clean food options presents an opportunity for innovation in minimizing the ingredients and processing of prepackaged breakfast cereals.
2. Free-from Profile - The demand for food products with fewer artificial ingredients and additives creates a potential for disruption in the breakfast cereal industry by offering clean label and allergen-free options.
3. Low Sugar Options - The increasing interest in low sugar and healthy breakfast alternatives opens a market for cereals that prioritize taste and nutrition without compromising the consumer's dietary goals.
Industry Implications
1. Breakfast Cereals - The breakfast cereal industry can explore minimalism, clean-labeling, and low-sugar options to cater to the dynamic demand for healthier and natural breakfast choices.
2. Food Retail - Food retailers can capitalize on the minimalism and free-from trends in breakfast cereal by curating collections that prioritize simple, natural, and healthy options for consumers' convenience.
3. Food Manufacturing - The food processing companies can experiment with different ingredient combinations and processing techniques to deliver on the consumer demand for taste, nutrition, and simplicity in breakfast cereals.
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